What you need to know
- Creators wrote an open letter to Apple about Final Cut Pro a few weeks ago.
- Apple actually responded.
- The company is going to launch new training products, hold consultations, and expand workshops for major productions.
Apple says that it is going to launch new training materials, establish a panel of industry experts, and expand Final Cut Pro workshops in response to a letter asking the company to do more to promote the software in Hollywood.
FCP.co published a response it received from Apple on Wednesday. It reads:
In April, filmmakers wrote a letter to Tim Cook begging the company to promote Final Cut Pro publicly and "add the few remaining features that our industry has consistently stated are needed."
While FCP is one of the best MacBook and desktop filmmaking applications on macOS, users in the letter lamented that they don't have more chances to use it while working on professional film and TV because it is still limited by a few lacking features and a lack of awareness in Hollywood.
The group said it welcomed the response from Apple and said "the middle sentence is the key one for us that indicates it does have plans to implement new features now that we have 'rolled off' the end of the famous ten year roadmap." The group even glimmered with the hope that WWDC 2022 might see an update to Apple's famed video software.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9