Apple Retail is, admittedly, a bit of a broad topic. Though it is predominantly about selling Apple products, it also extends far beyond that — it's about interacting with customers, regardless of knowhow or background, in the best and most meaningful way. This involves consideration for an individual's entire retail experience, whether it includes Genius Bar repairs, informative workshops, accessibility, pleasing design, or anything else that could affect someone once they set foot in an Apple Retail location.
Apple operates both physical Apple Stores and Apple Stores on the interweb under the graceful guidance of the company's Senior Vice President of Retail, Angela Ahrendts. Whether in meatspace or online, they are some of the most profitable retail spaces in the world. If you don't want to miss out on the latest and greatest Apple Retail news, bookmark this page and check back regularly.
New sessions, Apple Store App updates, and more come to Today at Apple
If you've been watching today's Apple Event, then you'll know there have been some updates to Today at Apple that make learning, using, and experimenting with your Apple tech even more exciting than ever.
Since the launch of Today ay Apple over 18 months ago, Apple's had over 18,000 sessions per week teaching people about lighting, video editing, how to use their iPad, how to get the most out of their apps, and so much more.
- New features in the Apple Store app Using the Apple Store App, you can find out what's happening near you by tapping on the Sessions tab to see a spotlight of sessions you can attend. It'll even suggest sessions based on the Apple products that you already own.
- 60 newly designed sessions Today at Apple is introducing 60 new sessions that people can attend. There are labs like 'creating your first video' that's co-created with online video illusionist Zach King using the Clips app, a fun family portraits lab, a design lab that's run by architects, a new lab they're launching using Final Cut Pro so you can tweak and perfect your footage, a music lab called advanced beat making using Logic Pro to program different styles of beats, and much, much more.
- Upgrading existing stores and new stores There are some updates and upgrades coming to some new Apple Stores, including forums where people can teach and perform. Apple is also opening up two new stores, including one in Thailand, and the other on the world-famous Avenue des Champs-Élysées in Paris, France.
What's new with Apple Retail?
Check back here for the latest updates in Apple Retail news.
May 30, 2018: Angela Ahrendts set to appear at Cannes Lions festival in June
According to the Cannes Lions Programme, Angela Ahrendts, Apple's Senior VP of Retail, is going to speak at the marketing event on Wednesday, June 20 at 12:00 pm. The interview, which will be lead by Apple's VP of Marketing Communications Tor Myhren, is called "Reimagining the Retail Experience." It will last approximately 45 minutes and focus on Apple's retail vision, unlocking creativity, investing in physical stores, and, in the company's own words, "humanizing technology."
Ahrendts has been widely credited with the complete reinvention of Apple Retail, leading the charge in the brand's recent commitment to better design of their retail spaces and connecting with human beings rather than simply selling a product. Under her guidance, the company has also instituted its "Today at Apple" series of workshops, aimed at helping individuals of all ages and levels of technological experience get the most out of their Apple products.
Though Apple is expected to make a slough of announcements during its upcoming WWDC keynotes, there is also a possibility that Ahrendts and Myhren may make a few smaller announcements on behalf of the company using the platform at Cannes Lions.
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Tory Foulk is a writer at Mobile Nations. She lives at the intersection of technology and sorcery and enjoys radio, bees, and houses in small towns. When she isn't working on articles, you'll likely find her listening to her favorite podcasts in a carefully curated blanket nest. You can follow her on Twitter at @tsfoulk.