What you need to know
- Apple's VP of industrial design Evans Hankey, VP of product marketing Bob Borchers, and designer Eugene Whang have been speaking about AirPods Max, including that case.
Apple's AirPods Max have received a ton of attention since they debuted last week and most of it has been positive. But there's one thing that everyone agrees on – the Smart Case that they come with is pretty bad. Everyone except Apple.
In an interview with Casa BRUTUS, Apple's VP of industrial design Evans Hankey, VP of product marketing Bob Borchers, and designer Eugene Whang spoke about the AirPods Max and that case, saying that it's all working as designed.
Translated from the original Japanese via Google Translate:
One point many have made, including MKBHD, is that the one part of the AirPods Max design that isn't covered by the case is the headband – a headband made of fabric. The fact Apple sees that as a selling point is interesting, and it would definitely go against conventional wisdom.
The full interview is well worth a read if you're interested in learning the thought process that went into making AirPods Max a thing we can buy. Or try to buy, at least – stocks are so limited that you can expect to wait three months for delivery if you order online.
Worth the wait
You can purchase a pair of AirPods Max in five different colors, space gray, silver, green, sky blue, and pink.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.