What you need to know
- Apple published its Q2 earnings yesterday.
- Surprisingly, it recorded growth despite COVID-19.
- It did, however, mention two aspects of its business that it expects to be more strongly impacted.
Yesterday, as part of its Q2 earnings call, Apple gave us a few pointers as to what it thinks we can expect from a business standpoint over the coming months.
As noted by Business Insider, two sections of its business, in particular, look set to lose out, AppleCare and advertising.
The report states:
When Apple says 'AppleCare', it refers to both its product repair business and warranty agreements. Apple has previously stated that it does not profit from device repairs. CFO Maestri noted:
He also stated that Apple's advertising business, which lets companies advertise on the App Store will also take a hit. He didn't give specific reasons for this, but one can imagine that developers and platforms that usually pay for advertising are perhaps feeling the pinch a little, and one of the first items on the balance sheet that can be tinkered with is ad spending.
Apple didn't provide official guidance for Q3 but did reveal how it expects iPhone, Mac, iPad and wearables to perform.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9