Cook later added:
No particular reasons were given as to the motivations. In some countries, especially China, the iPhone is a status symbol. In other cases while the first smartphone purchase might not be an iPhone, customers decide to switch for the second or third phone. In still other cases, security is the primary driver.
It could also be that companies like Samsung have reduced their differentiation, shedding memory cards and user-swappable batteries for more iPhone-inspired designs and feature sets.
For their part, Apple has made it easier to switch by launching a Move to iOS app on the Google Play store, allowing people to quickly and simply move personal data from an Android phone to iPhone.
Regardless, it's been great for Apple's bottom line. 48 million iPhones and $51.1 billion in revenue great.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.