What you need to know
- Apple announced iPhone 13 Pro and iPhone 13 Pro Max today, complete with big camera improvements.
- Apple has shared three new videos showing how great the new iPhones' cameras are.
Apple announced its new iPhone 13 lineup earlier today with iPhone 13 Pro and iPhone 13 Pro Max being the most impressive of the bunch. Those new iPhones now have four new videos to show off their wares and you're going to want to watch them right now.
But maybe don't if you weren't planning on upgrading this year!
Apple's new iPhones come with improved camera capabilities and that's where Apple's new videos focus, with an "Introducing iPhone 13 Pro" video kicking things off.
Next, Apple shows us that iPhone 13 Pro is like having "Hollywood in your pocket" thanks to those cameras and their stellar video capabilities.
Next, another video showing just how capable the new iPhones' cameras are when put into the hands of someone who knows what they're doing!
Finally, Apple shows that iPhone 13 Pro and iPhone 13 Pro Max are the best iPhone for video, period.
All of Apple's new iPhones will be available for pre-order beginning Friday, September 14. Devices will go on sale on September 24.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.