What you need to know
- A new DigiTimes report says that Apple sold 18 million iPhone 12 units in China in Q4 of 2020.
- That would mean a market share of over 20% during the period.
A new report says that Apple sold upwards of 18 million iPhone units in Q4 of 2020, giving it more than 20% of the market share during that period.
Further parts of the report seen by MacRumors suggest that the momentum from Q4 will carry over into Q1 of 2021 as Apple continues to enjoy strong sale performance in the region. According to DigiTimes, the "staggering" Q4 results mean Apple took more than 20% of the handset market during the period. Prior to the iPhone 12 announcement rivals like Huawei, Xiaomi, Oppo, and Vivo held more than 90%. According to MR, a "widening shortage" of semiconductors for handsets could see supply fall behind the demand, however, the news is still encouraging as Apple tries to break further ground in the region.
A report in December claimed that Apple plans to increase its iPhone 12 production by 30% in the first half of 2020 to keep up with phenomenal demand. From that report:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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