Apple suddenly increases the price of its Beats Flex earbuds

Beats Flex Hero
Beats Flex Hero (Image credit: Apple)

What you need to know

  • Apple has suddenly increased the price of its Beats Flex earbuds.
  • The earbuds saw a $20 jump from $49 to $69 in the United States.
  • The price has increased in other countries as well.

If you've been holding off on buying a pair of Beats Flex headphones, the price has just gone up.

As reported by Mac Magazine, Apple has suddenly and quietly increased the price of its most affordable Beats earbuds without any explanation for the increase. According to the report, the price increase has affected the earbuds in a number of countries.

Strangely, as MacMagazine found firsthand, in recent days the price of headphones has risen both in the US and Brazil.It is now being marketed for $70 out there, that is, a 40% increase. In Brazil, of course, he also followed this increase: now it is R$900, an increase of 55% over the old price.

Beats Flex Lifestyle

Beats Flex Lifestyle (Image credit: Beats)

The Beats Flex have always sold for $49 in the United States since their release in 2020, but they are now priced at $69. The earbuds, despite being about $100 cheaper than AirPods, still sport great battery life and Apple's W1 chip for easy pairing and switching between the company's devices.

While it is currently unclear exactly why the earbuds have experienced a price hike, many have already taken to guessing. Apple isn't known for increasing the prices of a product that has already been released. Perhaps the most reasonable guess so far is that it has something to do with the ongoing chip shortage and that, due to scarce resources and rising costs, the company has had to adjust the price in order to keep the product profitable.

Despite the price increase, the Beats Flex are still the most affordable and one of the best values you can get for headphones with Apple tech stuffed inside.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.