Apple has won an Emmy Award for the category of outstanding commercial in 2014 for its Misunderstood ad. The commercial debuted late last year in the 2013 Holiday season and shows how the iPhone can be used to capture and record, edit, and share memories for the holidays.
The Misunderstood campaign shows how Apple products work together, showcasing a misunderstood teen who sits by his lonesome apart from the family holiday festivities using his iPhone 5s. What his family doesn't understand until he shares with them on the Apple TV using AirPlay technology, was that he was filming these memories and editing them into a wonderful family keepsake movie.
If you're interested in seeing Apple take home the Emmy, the award show will happen on August 25th.
The commercial was produced by Apple ad agency partner TBWA. While there have been rumors of a rift between Apple and TBWA, the Emmy shows that this long-time partnership has resulted in some outstanding campaigns, with Misunderstood being one of the latest.
And if you're interested in learning more about how to use AirPlay, be sure to read our guide here at iMore!
How do you like Misunderstdood? Let us know in the comments.
Source: 9to5 Mac
We may earn a commission for purchases using our links. Learn more.
You can now grab the Surface Duo SDK on macOS
Developers on macOS can now try out and work with the Surface Duo SDK. Just a week after the preview SDK became available on Windows, Microsoft shipped it out to macOS.
Neil Young: MacBook Pro is 'a piece of crap' with 'Fisher-Price' audio
Musician Neil Young has described the 16-Inch MacBook Pro as "a piece of crap" with "Fisher-Price" quality audio in an interview with The Vergecast.
Curve finally gets Apple Pay support!
Curve has just announced that its users will finally be able to use Apple Pay!
Get more for your $ with a Polaroid Mint bundle
Looking to get the most out of your Polaroid Mint Printer? Then a bundle is the right way to go!