Apple takes its online store down ahead of its 'Time Flies' special event

Appe Store Brb (Image credit: iMore)

What you need to know

Apple has taken its online store offline.
This ahead of today's special event.
We're expecting at least one new Apple Watch, an iPad Air, and maybe more.

Apple has just taken its online store down ahead of today's "Time Flies" special event. We're expecting there to be at least one new Apple Watch, a new iPad Air, potentially a new iPad, and more during the event.

We don't know exactly what this event will entail, but we have a pretty good idea thanks to various leaks and speculation in recent days.

Apple takes its store offline whenever it has a new event incoming so it can get everything lined up for when it has new products to share. It used to need to do it, but nowadays it's more likely that Apple simply does it to keep the hype train going ahead of the big reveal.

Be right back. We're making updates to the Apple Store. Check back soon.

With the event now just hours away, why not join the iMore team in Discord as we all get far too excited together. You can also watch the whole event online as well, with multiple viewing options available.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.