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Apple taps company veteran as new head of worldwide PR

Kristin Huguet Quayle
Kristin Huguet Quayle (Image credit: Apple)

What you need to know

  • Kristin Huguet Quayle replaces Stella Low.
  • Quayle joined Apple in 2005.
  • Her new job starts now.

Apple is making a leadership change in its public relations department. Long-time Apple spokesperson Kristin Huguet Quayle will replace Stella Low as the company's head of worldwide corporate communications, according to Buzzfeed News and confirmed by Apple.

Quayle, who joined Apple in 2005, has worked under CEOs Steve Jobs and Tim Cook. She'll report directly to Cook in her new role. Low, who joined Apple from Cisco in May 2021, is leaving the company to spend more time with her family.

According to Apple, "Kristin has played an instrumental role sharing Apple's story of incredible innovation and strong values for more than 15 years. With an extraordinary depth of experience and a long track record of principled leadership, Kristin is uniquely suited for her new role overseeing worldwide communications."

BuzzFeed News notes Quayle's new job starts immediately and will likely include oversight on two long-rumored Apple projects, an AR headset and self-driving car.

It also notes while serving under former SVPs Katie Cotton and Steve Dowling, Quayle helped Apple get through various public relations challenges, including "a pitched battle with the FBI over iPhone encryption, a very public spat with Bloomberg over a contentious story and, more recently, a confrontation with Fortnite maker Epic Games over its App Store practices."

Bryan M Wolfe
Staff Writer

Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.