What you need to know
- Several analysts have taken a stab at the Q4 2019 smartphone sales numbers.
- There is a suggestion that Apple has equaled Samsung smartphone sales, and maybe even passed it.
- The consensus seems to be that there is now nothing to separate the two.
Reports on smartphone sales in Q4 2019 suggest that the gap between Apple and Samsung is now closer than ever.
Several outlets have published estimates regarding smartphone shipments for the last quarter, and whilst there is variation, the overall figures seem to suggest that the margin between Apple and Samsung has closed significantly.
According to Bloomberg:
Apple just announced its most recent results, posting a record-breaking $91.8 billion in revenue over the holiday quarter. Apple enjoyed very strong performance from its iPhone 11 lineup, and the report notes that this is likely the driving factor behind the iPhone's recovery.
These figures only cover the holiday quarter however, which is usually Apple's busiest time of the year. Overall, Samsung shipped far more smartphones than Apple in 2019, 295 million compared to 193 million (according to IHS). With the hotly touted Galaxy S20 reportedly on the way, Samsung seems primed to fight back against Apple's resurgence in the final quarter of 2019.
Perhaps the only unknown quantity looking forward is Apple's rumored iPhone SE 2/iPhone 9, budget smartphone tipped for a March announcement. Not only would that thrust Apple and the iPhone back into the spotlight during the spring, which is typically Samsung's time to shine, if the rumors of a $399 price point are correct, it could open up iPhone sales to a whole new section of the smartphone customer base who want a cheap, budget iPhone.
Now that the gap seems to have closed, we've plenty to look forward to as Apple and Samsung duke it out in 2020.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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