Apple will now let developers challenge its App Store guidelines

macOS Mojave
macOS Mojave (Image credit: iMore)

What you need to know

  • Apple has announced that developers can challenge its App Store guidelines.
  • The company made the announcement in a press release after the WWDC keynote.
  • It also announced bug fixes would not be denied due to guideline violations.

Apple surprised almost everyone by approving the Hey Email app the morning of WWDC after a week of rejecting the app. Now, it appears that Apple wants to make the process of challenging its App Store guidelines easier for developers and Apple itself.

In a press release that talked about new developer technologies, Apple also talked about what it was doing to create a better experience for developers when they ran into guideline issues with the App Store.

The company announced that not only will developers be able to continue challenging if their app violated a guideline, but will now also have the means to challenge the guidelines themselves.

"Additionally, two changes are coming to the app review process and will be implemented this summer. First, developers will not only be able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, but will also have a mechanism to challenge the guideline itself."

Apple also announced that bug fix releases will no longer be rejected over guideline violations, except for those that pose a legal problem. This would, in theory, fix the situation that Hey Email originally ran into.

"Second, for apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. Developers will instead be able to address the issue in their next submission."

Apple announced a host of other technologies and new ways for developers to submit feedback to Apple in the press release.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.