What you need to know
- The 2019 Final Cut Pro X Creative Summit at Cupertino is happening November 7-9.
- The description of the event claims there will be "some surprises from the Apple product team".
- Twitter murmurings suggest that it could mean a launch... or nothing at all.
The description for the 5th annual Final Cut Pro Creative Summit at Cupertino claims that there will be "some surprises from the Apple product team."
The Final Cut Pro X Creative Summit is an annual gathering of video editing experts, hosted in part at Apple Campus and Apple Park Visitor Center. The event is produced by futuremediaconferences in association with Apple. The event info states:
Bloomberg's Mark Gurman took to Twitter overnight to highlight the cryptic phrasing.
Big caveat here: the chances of a third party Final Cut Pro summit revealing anything good about Apple’s plans are, well, low. Let’s see.Big caveat here: the chances of a third party Final Cut Pro summit revealing anything good about Apple’s plans are, well, low. Let’s see.— Mark Gurman (@markgurman) November 6, 2019November 6, 2019
Gurman himself was very quick to clarify that the chances of something good being revealed at a third-party Final Cut Pro conference are low to say the least. However, Aaron Zollo was quick to point out that last year Apple showed off some new hardware, and postulated that something big might be coming:
Last year Apple showed off new Mac hardware and software at the FCPX creative Summit. This years summit is in two days on the 7th of November. Will we see the Mac Pro and even the new MacBook Pro this year?Last year Apple showed off new Mac hardware and software at the FCPX creative Summit. This years summit is in two days on the 7th of November. Will we see the Mac Pro and even the new MacBook Pro this year?— Aaron Zollo (@zollotech) November 6, 2019November 6, 2019
Apple did indeed showcase some new hardware at last year's event, including the space gray Mac Mini, updated MacBook Pros (featuring Radeon Pro Vega Graphics cards) and the Blackmagic eGPU Pro. It also showed off some new software features, such as batch rendering.
It's important to note here that last year Apple did not release any "brand-new" or surprise products, rather this was a showcase of updated/tweaked/previously announced/already existent hardware. You could be forgiven for arguing that it's a stretch to imagine Apple could launch a product like the rumored 16-inch MacBook Pro at a third-party software event. It would certainly be less of a leap to suggest that Apple could roll out the new Mac Pro, announced at WWDC earlier this year, which is still listed on Apple's website as "coming this fall."
With all that being said, as previously mentioned the chances of something big dropping are very low, fortunately, we only have 23 hours 17 minutes and 3 seconds to wait... not that we're counting.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
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