What you need to know
- Apple's "Jump" campaign on TikTok is going viral.
- The campaign began with a new ad called "Jump" on YouTube.
- The company also paired with creators on TikTok to launch the campaign.
Apple is taking its AirPods Pro "Jump" ad and turning it into an interactive campaign on TikTok.
On Sunday, Apple debuted a new ad for AirPods Pro called "Jump." The ad featured someone running through the streets of their town, jumping rope, and dancing. The aim of the ad was to show you how to "turn the world into your playground" while also promoting the noise cancellation feature of its wireless earbuds.
As reported by 9to5Mac, Apple is expanding this advertising campaign to TikTok. The "Jump" campaign goes under the #AirPodsJUMP hashtag and challenges people to show off their creativity with jumping rope.
According to the report, Apple has already partnered with six creators on the campaign. Each video features the song "Fallin' Apart (Feat. Denzel Curry & Pell)" by Young Franco, which is available now to stream on Apple Music.
Both the song and hashtag have gone viral on TikTok since the campaign began. Many users have used the hashtag in videos that have nothing to do with the campaign in an effort to game the algorithm, but Apple stands to benefit from all of it.
You can check out some of the videos featured in the campaign below and check out all of them on Apple's profile on TikTok.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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