What you need to know
- A former Apple marketing chief says the company's App Store is "breaking at the seams".
- Michael Gartenberg was formerly Apple's Sr. Director of Worldwide Product Marketing.
- He made the comments in response to one developer's crusade to highlight scam apps on the App Store.
Apple's former Sr. Director of Worldwide Product Marketing, Michael Gartenberg, has said the companies "often praised" App Store is "breaking at the seams" in his opinion.
Gartenberg made the comments in a tweet Friday which reads:
I believe @keleftheriou has brought an important issue about the App Store to a mainstream audience. I hope Apple gets its act together soon. The ecosystem that is often praised is breaking at the seams IMHOI believe @keleftheriou has brought an important issue about the App Store to a mainstream audience. I hope Apple gets its act together soon. The ecosystem that is often praised is breaking at the seams IMHO— Michael Gartenberg (@Gartenberg) April 16, 2021April 16, 2021
The "important issue" is a reference to recent work from FlickType founder and developer Kosta Eleftheriou to highlight apps on the App Store that breach Apple's rules and guidelines, often scamming users out huge sums of money. From a report this week:
Jungle Runner 2k21 is just one of a number of apps highlighted by Eleftheriou in recent weeks. Others include a rip-off Eleftheriou's own FlickType app that charged users $400 for subscriptions.
Why it matters
Gartenberg's comments in support of Eleftheriou's work come at a particularly awkward time for Apple. Not only is Apple gearing up to host its April event on Tuesday, where it is expected to release a slew of new products such as an iPad Pro and AirTags, it is also about to enter the legal fight of its life against Epic Games regarding its App Store policies on iOS. A key argument of Apple's is that its App Store is a safe, secure marketplace that users can trust with their payment information, and more importantly where they can trust Apple to protect from malicious content. From an Apple court filing:
Many in favor of Epic's cause, including Epic Games CEO Tim Sweeney, argue that the persistence of poor quality apps created for the sole purpose of scamming users is proof that Apple's App Store is not as secure as it would have us believe and that subsequently, it cannot argue that more App Stores or a practice like sideloading would make iOS less secure.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9