What you need to know
- Apple's Fifth Avenue store reopened recently.
- The store has a wall with AirPods arranged to represent musical notes.
- The notes form music from the "Here's to the Crazy Ones" ads.
Apple refurbished its Fifth Avenue store recently and as part of the new setup people have been noticing something interesting. Apple Stores already stand out for so many reasons, but this one now has a wall full of AirPods arranged to create musical notes.
That would be pretty cool in itself. The AirPods are perfectly suited to playing the role of a note, but there's more to it than that as one Twitter user pointed out.
The music is from the "Here's to the crazy ones" ad campaign that Apple ran back in the late 1990s. It was an iconic campaign that recaptured the imagination at a time when Apple wasn't the success story it is today. Steve Jobs had just returned, and the rest as they say, is history.
Unfortunately the original ads have been pulled from YouTube, but Cult Of Mac was able to find this one.
Now if you'll excuse us, we're off to fall into an Apple ad-shaped rabbit hole on YouTube.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.