Beats 1 is Apple's new take on the radio station—a 24/7 live set of programming without ads or chart-topping play requirements. It went live just two hours ago, at 9 a.m. PT/12 p.m. ET, with Zane Lowe spinning everything from Eminem to Melbourne guitarist Courtney Barnett.
For me, Beats 1 is such a strange and majestic concept: I've been chatting with friends all over the world about the same songs and jokes. It has an almost Oscars-like vibe on social media; everyone in my friends group is chatting about it at once. As someone who probably hasn't talked music regularly since college, I love this back-and-forth, and finding out the music my pals love—and the stuff they hate.
"Our genre is great. That is it." This was one of Zane Lowe's opening statements, and after listening to his two-hour block, I'm inclined to agree. It's definitely different than any radio station I've ever listened to.
The first hour saw a lot of alternative, pop, and dance tunes—most of which I'd never heard of but loved listening to. The second hour varied between some rap, hip-hop, rock, and techno, not all of which I loved, but I kept the radio on largely to see what song was coming next—and was rarely disappointed.
My big bummer so far is the lack of favoriting songs that aren't available in the Apple Music streaming catalog—some of the tracks, like Courtney Barnett's Dead Fox, would be an instant-buy for me. But there simply isn't a way right now to bookmark artists or songs that aren't on Apple Music's streaming catalog.
I'm sure it has to do with streaming/purchasing rights and the like, but at the least, maybe favoriting an unlicensed track adds it to a "songs you want to check out," or an iTunes wishlist? I'm hearing so much stuff I want to listen to again, but at the moment, I'm limited to just screenshotting the Music app's Now Playing screen.
There's a lot of good stuff coming up on Beats 1 today, including Londoner Julie Adenuga's first broadcast and the first of the custom shows: St Vincent's Mixtape Delivery Service. (St Vincent—doing her best Serial impression during the tease—builds mixtapes for listeners who write in with their life situations, like studying for an exam, or moving, or breaking up with a loved one.) I, for one, am going to keep listening for awhile. It's great work music!
What about you folks—are you grooving along to Beats 1? What do you think? Let's chat about this.
We may earn a commission for purchases using our links. Learn more.
More smartphone makers to follow Apple in ditching headphones from boxes
A recent DigiTimes report includes an indication that more smartphone makers will follow Apple's lead in ditching headphones from their smartphone boxes, a move that will benefit sales of true wireless products.
The MagSafe Charger may leave a circular imprint on leather iPhone cases
According to a new Apple Support document, the company is warning those who use a leather case with their iPhone of potential imprints.
Apple Stores get huge neon window dressing to celebrate iPhone 12 launch
Some Apple Stores now have some huge, neon window dressings as the company releases iPhone 12 and iPhone 12 Pro to the world.
Protect your iPad Air 4 and add some personal flair with a great case
The iPad Air 4 is a powerful tablet that will let you do work, play games, and get creative. If you want to get the most out of your iPad Air 4, a well-designed case will go a long way.