Beats launches new video campaign titled 'Dr. Dre is Made in LA'

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By Joe Wituschek
published

Dr Dre Is Made In La
Dr Dre Is Made In La (Image credit: Beats)

What you need to know

  • Beats has released a new video highlighting its Beats Fit Pro wireless earbuds.
  • The video features Dr. Dre, Snoop Dogg, and more.
  • Dr. Dre and many more stars just performed at this year's Super Bowl halftime show.

To coincide with the Super Bowl halftime show performance and the brand's new wireless earbuds, Beats has released a new video featuring Dr. Dre called "Dr. Dre is Made in LA." You can watch the new video below:

PROUD to be Made in LAFeaturing Dr. Dre and archival footage of Anderson .Paak, Kayvon Thibodeux, Roddy Ricch, Serena Williams, Snoop Dogg and Vince Staples.

The video, which featuring a number of stars, also shows off the new Beats Fit Pro, the brand's latest wirless earbuds. The earbuds, which feature Apple's H1 chip for easy AirPods-like connection with the company's products, also include noise cancellation and sweat resistance, making them an AirPods Pro competitor for those looking for a high quality set of wireless earbuds.

The new video featuring Dr. Dre as "Made in LA" is quite timely as he just headlined this years' Super Bowl in...Los Angeles. In addition to Dre, the Super Bowl halftime show also featured Eminem, Snoop Dogg, 50 Cent, and more. You can also check out the halftime show performance below:

Beats Fit Pro
Beats Fit Pro


Bottom line: Beats Fit Pro offer most of what AirPods Pro do with some added features aimed at keen exercisers. The look and sound great, integrate tightly with Apple devices, and help to block out annoyances with ANC. Outside of a plasticky case and uncomfortable fit for some users, there's not a lot to dislike.

Joe Wituschek
Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.