Beats releases new Beats Fit Pro ad featuring NFL hopeful Kayvon Thibodeaux

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Beats Kayvon Thibodeaux
Beats Kayvon Thibodeaux (Image credit: Beats by Dre)

What you need to know

  • Beats by Dre has released a new "Made in LA" video.
  • The latest video features Kayvon Thibodeaux, the defensive end for the Oregon Ducks and NFL hopeful.
  • The video also promotes the company's Beats Fit Pro earbuds.

Beats by Dre is out with its latest "Made in LA" video.

Today, the company released a new "Made in LA" ad featuring NFL hopeful Kayvon Thibodeaux and the Beats Fit Pro. Thibodeaux, who is currently an anticipated pick in the 2022 NFL Draft, is shown working out in his hometown.

You can watch the new video, which features new music by Diddy, below:

Set to the backdrop of his South Los Angeles hometown, the new campaign shows Thibodeaux training ahead of the NFL Draft. Wearing the new Beats Fit Pro, Thibodeaux blasts a new, unreleased track by Diddy. The lyrics provide a poetic backdrop that brings Thibodeaux's story of perseverance, determination, and faith to life.

The video also promotes the Beats Fit Pro, the brand's latest wireless earbuds. The earbuds, which feature Apple's H1 chip for AirPods-like connection with the company's products, also include noise cancellation and sweat resistance, making them an AirPods Pro competitor for those looking for a high-quality set of wireless earbuds.

The latest video is one of many "Made in LA" videos from Beats by Dre. The company has been releasing a number of ads as part of the series, highlighting the Beats Fit Pro alongside a range of talented atheltes and artists in the Los Angeles area.

Beats Fit Pro
Beats Fit Pro


Bottom line: Beats Fit Pro offer most of what AirPods Pro do with some added features aimed at keen exercisers. The look and sound great, integrate tightly with Apple devices, and help to block out annoyances with ANC. Outside of a plasticky case and uncomfortable fit for some users, there's not a lot to dislike.

Joe Wituschek
Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.