What you need to know
- Beats has put out a mysterious video featuring a recognizable portable speaker.
- The video hints that the brand could bring back its currently discontinued Beats Pill speaker.
- It also hints that the speaker could be a collaboration with clothing brand Stüssy.
Beats may be about to resurrect the recently discontinued Beats Pill speaker.
In a new video on the brand's YouTube channel titled "Stüssy," a man dances next to what, if my eyes aren't failing me, appears to be a special edition of a Beats Pill+ speaker. The description, even more criptic, says "stay tuned Stüssy" with a Magic 8 Ball emoji.
Stüssy is a clothing brand that was "born from the Southern California surf scene," according to the company's website:
Beats is known to collaborate with other brands to create special edition versions of its headphones and earbuds, so it isn't a far jump to assume that the company could be looking to bring its portable speakers back and launch a limited-edition version with the clothing brand.
If true, it would be a quick turnaround for Apple, who discontinued the Beats Pill lineup at the beginning of this year. The original Beats Pill+ speaker, which launched in 2015, sold for $229 and featured twelve hours of battery life.
Of course, the speaker could be another brand entirely. However, for anyone who remembers the Beats Pill lineup, the speaker in the video looks very much like the speaker we knew and loved.
We'll have to wait and see what Beats wants us to stay tuned about.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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