What you need to know
- British Airways is going to provide each of its 15,000 cabin crew members with an iPhone XR.
- It is part of a £6.5 billion investment aimed at improving customer experience.
- Some crew members are already touting the benefits of having the iPhone XR at their disposal.
British Airways announced a new initiative (opens in new tab) to improve customer service that will involve providing every one of its cabin crew members with an iPhone XR.
Here's what British Airways said in a statement announcing the news:
These iPhones will come pre-loaded with some apps that are meant to provide additional assistance to customers. Some members have already received the new phone and are beginning to tout the benefits.
Most of the interactions travelers have with airlines now is done online. Should they stumble upon issues on a British Airways flight, a member will now have an iPhone XR at their disposal to help them out. No word yet on which colors British Airways went with.
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