Most of the iPhone cases released into the wild each year look strikingly similar to the ones from the year before. CASETiFY takes a different approach. Through its Co-Labs program, the Hong Kong and Los Angeles-based company produces unique, limited-edition accessories designed to turn heads. Though most of these accessories are squarely focused on the iPhone, you'll also find extraordinary Apple Watch bands, Apple AirPods cases, and other products.
Following the recent release of the HEINZ accessory collection launched to celebrate National Ketchup Day, we reached out to CASETiFY to learn more about the Co-Labs program. We were quickly put in touch with CEO and co-founder Wesley Ng, who provided some interesting insight.
Where does the inspiration come from, and how does a brand get featured? Do you folks go to them or vice versa?
What's the most popular co-lab to date? What made it the best, in your opinion?
You call these limited editions. Are these limited to website purchase only?
Any upcoming co-labs you'd like to announce?
Are they any collaborations you'd like to see someday that haven't been discussed?
Do these types of promotions bring new people to the brand or primarily bring former customers back for more?
We'll let you know when CASETiFY releases another co-lab. In the meantime, be sure to check out the current and past collections, including our favorites including Pangram Pangram X, Coca-Cola, and PARASITE.
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Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.