Confusion over Apple Watch Series 7, iPhone 13 carrier rebates

Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up
Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up (Image credit: Apple)

What you need to know

  • Apple Watch and iPhone customers appear to be missing out on carrier rebates.
  • Many took to Twitter to express their displeasure.
  • T-Mobile and Verizon customers say they haven't received their rebates or were never offered them in the first place.

Customers of major carriers including Verizon and T-Mobile say they haven't received their rebates for devices like the iPhone 13 and Apple Watch Series 7, or were never offered them in the first place.

The issues were picked up by Bloomberg's Mark Gurman on Twitter, who noted:

The carrier is wrongly denying the rebate advertised on Apple's website, with phone support saying the promotion doesn't exist. Would hold off on buying for this deal unless it works for others.

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Other users immediately chimed in to say they were experiencing the same issue, one noted:

I am also having issues with Verizon's. I had them say it doesn't exist and only exists if you bring a Watch phone number to Verizon and not just an Apple Watch like it says.

And another stated:

Have the same issue with @Verizon also. Was told if the Verizon app doesn't "automatically" offer the rebate to me after activating the watch then I'm not eligible even though I did exactly what Apple said.

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Customer support on Twitter for T-Mobile and Verizon looked to address individual complaints, however, it is unclear if this will lead to a wider rectifying of what looks to be quite an endemic issue.

When it unveiled its new best iPhone in September, Apple heavily emphasized the generous carrier subsidies on offer:

Customers can save up to $1,000 (US) on iPhone 13 Pro and iPhone 13 Pro Max with trade-in directly from the Apple Store online or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details see

The full details of the carrier rebates offered can be found on Apple's website.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9