As we get closer and closer to the final quarter of 2021 we know that we're going to be in for a slew of new product launches. The arrival of the iPhone 13 lineup is obviously the most hotly anticipated, but we're also expecting new iPads, Macs, and even AirPods to arrive, too. And then there's Apple Watch Series 7. And I think it's the last one that most of us should be most excited by.
The first thing everyone looks to will always be the new iPhone, of course. It's Apple's big seller and it's the product that most people think of when they see that bitten Apple logo. And while there's an argument that they should think of the Mac first, in 2021, there's a case to be made for the Apple Watch refresh. Because unless Apple has something we haven't heard about up its sleeve, iPhone 13 isn't going to be a huge upgrade.
Apple Watch Series 7, however. Now that's where the fun could be coming from.
If previous reports are accurate, 2021 could see the biggest change to Apple Watch in a long time. Rumors of a funky new green color are interesting, as are claims that we will see a "big departure" from the current aesthetic. That's according to leaker Jon Prosser — based on images he's apparently seen.
Bloomberg's Mark Gurman has also pointed to thinner bezels this time around, something that's always a welcome change and a move that could make this the best Apple Watch ever all by itself.
Now, yes. I'm aware that iPhone 13 is seemingly ushering in a world of high-refresh displays for iPhones and sure, there will be some camera changes. But it's new designs that get tongues wagging and in the form of Apple Watch Series 7, that's what we've been told to expect.
And that right there is why I think Apple Watch Series 7 could be the big news for 2021. Not iPhone 13.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.