Counterpoint: iPhone revenue hits $196 billion in 2021, up 35%

Iphone 13 Review Hero
Iphone 13 Review Hero (Image credit: Joseph Keller / iMore)

What you need to know

  • Apple's iPhone enjoyed a stellar 2021 according to new research.
  • Counterpoint says that Apple's revenue increased by 35% to $196 billion.
  • It also says that the average selling price of devices is on the rise thanks to the demand for 5G.

A new report from Counterpoint says that Apple's 2021 iPhone revenue grew by some 35% year on year to $196 billion.

Counterpoint says Apple led the global smartphone market in revenue for the year thanks to its best iPhones, the iPhone 12 and iPhone 13, netting annual revenue in the region of $196 billion, up 35% on 2020.

That reportedly includes the highest-ever quarterly revenue for Apple in Q4, again likely thanks to iPhone 13.

The smartphone market as a whole took more than $448 billion in revenue, with Apple accounting for an immense share of that number.

Apple's growth in revenue and ASP both outstripped the market, the average selling price of the iPhone rising by 14% thanks to demand for Apple's more premium 5G-capable devices. From the report:

Apple's iPhone revenue increased 35% YoY to $196 billion in 2021. It captured 44% of total global smartphone revenue in 2021. The high demand for 5G-enabled iPhone 12 and 13 series helped Apple register 14% growth in its overall ASP, which reached $825 in 2021. The brand also managed to increase its share in key emerging markets such as India, Thailand, Vietnam and Brazil.

It comes amidst reports Apple is readying a new iPhone SE for launch as early as next month at an event tipped for March 8. The company may also unveil a new iPad Air and new Macs.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9