What you need to know
- Craig Federighi, Apple's senior vice president of software engineering, gave a keynote speech today.
- The executive talked about privacy at the European Data Protection & Privacy Conference.
The European Data Protection & Privacy Conference kicked off virtually today, and Apple's own Craig Federighi, the company's senior vice president of software engineering, served as the keynote speaker of the event.
Reported by 9to5Mac, Federighi spoke about Apple's commitment to privacy, which has been commonly called a "fundamental human right" by the company.
While many companies have become data-centric in their business model, Apple has taken the opposite approach and purposefully attempts to collect as little data as possible. Federighi pointed this out, saying that most companies are taking the wrong approach.
The executive says that data minimization is one of "four key principles" Apple lives by, with the other three being:
Federighi also reiterated Apple's commitment to removing apps that did not follow its new privacy policies which are beginning to roll out now and will continue to do so next year.
Federighi concluded the speech by pointing out the "false tradeoff" of sacrificing privacy for features and that the long term goal must be one of building trust, not data.
Watch the full keynote address below:
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.