Developers can now create subscription offer codes to gain subscribers

App Store
App Store (Image credit: iMore)

What you need to know

  • Developers can now offer subscription codes to customers.
  • Users can redeem the codes to receive free or discounted service for a period of time.

In a news release on Apple's Developer website, the company has informed developers that they can now create subscription offer codes for their apps that can be used to gain, retain, or get lost subscribers back to their service.

Customers can redeem the codes to receive either discounted or free service for a time specified by the developer. The codes can be offered in both a digital and physical format.

You can now create subscription offer codes to acquire, retain, and win back subscribers. Offer codes are unique, alphanumeric codes that provide auto-renewable subscriptions at a discounted price or for free for a specific duration. Provide your one-time use codes digitally or offline at physical events, alongside products, and more.

Customers will be able to redeem the code either through the App Store or through the developer's app itself. If the developer wants to support the latter, they will need to implement an API.

Users on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store through a one-time code redemption URL, or within your app if you've implemented the presentCodeRedemptionSheet API. Sales and Trends reports will be updated later this year to include information on the performance of your subscription offer codes.

Developers can learn more about subscription offer codes on Apple's Developer website.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.