App StoreSource: Joe Keller / iMore

What you need to know

  • Developers can now offer subscription codes to customers.
  • Users can redeem the codes to receive free or discounted service for a period of time.

In a news release on Apple's Developer website, the company has informed developers that they can now create subscription offer codes for their apps that can be used to gain, retain, or get lost subscribers back to their service.

Customers can redeem the codes to receive either discounted or free service for a time specified by the developer. The codes can be offered in both a digital and physical format.

You can now create subscription offer codes to acquire, retain, and win back subscribers. Offer codes are unique, alphanumeric codes that provide auto-renewable subscriptions at a discounted price or for free for a specific duration. Provide your one-time use codes digitally or offline at physical events, alongside products, and more.

Customers will be able to redeem the code either through the App Store or through the developer's app itself. If the developer wants to support the latter, they will need to implement an API.

Users on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store through a one-time code redemption URL, or within your app if you've implemented the presentCodeRedemptionSheet API. Sales and Trends reports will be updated later this year to include information on the performance of your subscription offer codes.

Developers can learn more about subscription offer codes on Apple's Developer website.

We may earn a commission for purchases using our links. Learn more.