What you need to know
- Apple has added ads on the Search tab before a user searches for anything.
- Apps advertised this way will show up at the top of the Suggested Apps list.
App developers now have another way to advertise their app in the App Store.
Apple has announced a new way for developers to get their apps in front of potential users in a news update (opens in new tab) on the Apple Developer website. While developers have always been able to advertise their app at the top of search results in the store, Apple has now added the ability to purchase ad placement on the Search tab itself. This will get your app in front of potential customers before they even search.
In order to promote the new ad placement option, the company is giving developers $100 in advertising credit to try it out.
If developers purchase this way to advertise their app, it will be shown at the top of the Suggested Apps list on the Search tab in the App Store app.
Developers can learn more about the new advertising method on the Apple Search Ads (opens in new tab) website.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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