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Fortnite's iOS ban is costing Epic Games $26 million a month

iPad mini 5
iPad mini 5 (Image credit: iMore)

What you need to know

  • Fortnite remains banned from the App Store and may be for some time.
  • Turns out, that could cost Epic Games quite a lot of money.
  • One firm estimates Epic is losing an average of $26.7 million a month in revenue.

New estimates from Buy Shares have revealed that Epic Games' spat with Apple could cost it in the region of $26 million a month in lost revenue whilst Fortnite is banned from iOS.

The report is based on data from Sensor Tower and Epic's own revenue:

Between January and August this year, Epic Games' highest revenue was from the App Store at an estimated $191.42 million compared to $101.48 million from Google Play. Based on Sensor Tower data we have determined that the App Store accounts for 65.46% of all in-app purchases globally in H1, 2020. Our estimation, therefore, filtered the cumulative revenue for Fortnite on Google Play and Apple App Store by using our finding of 65.46% when comparing Google Play and App Store revenue.

Projections from Buy Shares estimate that Epic Games "will potentially lose an average of $26.7 million in monthly revenue (based on revenue from January to August of this year).

Buy Shares also states that "it is clear" from the data that the App Store represents Epic Games' biggest source of revenue, and that the removal of Fortnite and the termination of its App Store developer account "will definitely have a catastrophic impact on the company's future."

Epic Games recently told the court in its case against Apple that iOS usage of Fortnite was down 60% since the app was banned from the App Store. It will ask a judge to overturn this ban and reinstate Fortnite to the App Store at a preliminary injunction hearing on September 28.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

5 Comments
  • Epic games has itself to blame for there lost in revenue cause of there stunt. I’m glad I never played any of there games for the past few years. They could of done so many things differently and still have much of there player base. I won’t be surprised if some
    Consumer try to do a class action law suit against epic games if there any grounds to stand on.
  • ...and its costing apple $8.1 million a month. Only somebody big like epic can afford to stand up to apple.
  • Or try to shake down Apple. Depends on how you look at it.
  • The unreal engine clients should be suing EPIC for damages.
  • At this point, I don't think they are being affected. The current ruling was EPIC could be banned but the Unreal Engine side needed to remain viable. They are under EPIC, but the teams do have separate developer accounts, as I understand it.