FORM Smart Swim Goggles now available at the Apple Store

Form Swimmer Breast Stroke
Form Swimmer Breast Stroke (Image credit: FORM)

What you need to know

  • The FORM Smart Swim Goggles are now available on the Apple Store website.
  • The goggles offer an augmented-reality display with real-time metrics.

FORM, the sports technology company behind the FORM Smart Swim Goggles, has announced that its product is now offered directly on the Apple Store website. The availability of the goggles on the Apple Store website fall at the same time that the company released an update enabling new features like real-time GPS performance metrics and heart rate data.

The release of the FORM goggles on comes soon after FORM's launch of open water features through a free firmware update in the summer of 2020. Through the update, swimmers can view real-time GPS performance metrics and heart rate data in open water when using compatible smartwatches including Apple Watch Series 6, SE, 5, 4 and 3, as well as Garmin's Forerunner 945 and 745, and the Garmin fēnix 6 Pro and fēnix 5 Plus.

Form Swimmer woman

Form Swimmer woman (Image credit: FORM)

FORM founder and CEO Dan Eisenhardt says that swimming, despite being one of the biggest sports in the world, is currently underserved by technology. FORM aims to change that with it's FORM Smart Swim Goggles.

"We're thrilled that the FORM goggles will now be more accessible than ever through availability on Swimming is one of the world's biggest sports, and yet swimmers are totally under-served by technology. Our goal at FORM is to make the swimming experience better for everyone. With the availability of the FORM goggles on, we're expanding our reach to a wide network of consumers who are interested in how technology can improve their daily lives and solve real problems."

Form Goggles Metrics Med

Form Goggles Metrics Med (Image credit: FORM)

The FORM Smart Swim Goggles offer swimmers an augmented-reality display to track things like "split times, distance, stroke rate, pace per 100, and calories in real-time." It works in both pools and open water.

As the first premium swim goggles with a see-through, augmented-reality display, the FORM goggles have provided the 240 million active pool swimmers across the world with the option to view performance metrics like split times, distance, stroke rate, pace per 100, and calories in real-time, as they swim. Swimmers can enjoy the benefits of the FORM goggles in the pool, or outside through GPS open water features. After your swim, the FORM goggles sync to the FORM Swim App, where swimmers can analyze their metrics and revisit past workouts to see their progress over time. The FORM Swim App, which has received over 125 4.8 star reviews, also lets you automatically sync workouts with other services, including the Apple Health app.

The FORM Smart Swim Goggles can now be purchased on for $199.95. You can also download the FORM Swim app for free from the App Store.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.