What you need to know
- Apple has fewer executives than Microsoft.
- It has more people reporting into those executives, too.
- One unnamed former exec says the structure isn't effective.
With Apple continuing to grow, the report investigates the impact that is having on the current executive team and its structure. One former executive weighed in to say that the current setup "doesn't look particularly effective," too.
Two particular examples are held up. Head of retail Angela Ahrendts left recently, with her duties being picked up by current executive Diedre O'Brien. Design chief Jony Ive is also on his way out of the company, with Jeff Williams picking up the slack. That leaves both with considerably larger teams and mini-businesses to deal with.
When you compare that structure with Microsoft, the differences are stark.
Apple plans on growing yet further, with one unnamed executive saying that the current structure may start to prove an issue.
There's a lot more detail in the report that is well worth checking out, too.
Further changes are expected in the coming years. CEO Tim Cook is already said to be getting his eventual replacement lined up, with COO Jeff Williams the name in the frame.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.