Apple Vision Pro launch likely March 2024, says top insider

A woman wears the Apple Vision Pro headset in profile
(Image credit: Apple)

Apple announced its first mixed-reality headset, the Vision Pro, earlier this year. The headset was first confirmed for a launch in 2024 earlier this year, which Apple has since narrowed down to "early" in the year.  Now, a new report reveals Apple is targeting a release window of March 2024, instead of its internal target of January. 

In his latest Power On newsletter, Mark Gurman revealed that Apple is unlikely to release the Vision Pro at the earlier expected launch window. Gurman says that he is expecting the Vision Pro to be released in March 2024, now.

Apple is polishing up the Vision Pro experience for launch

Gurman says Apple is looking to delay the Vision Pro launch to "sometime around March." The headset was unveiled earlier this year at the WWDC 2023, where Apple announced that it would be available for purchase in 2024. More recently, it narrowed that down to "early" next year. 

The device is currently in the last stages of testing, with Apple working on the distribution plans for the retail release of the Apple Vision Pro. The launch isn't going to be very typical for the company, either. It's a $3,500 headset, and a new product category for Apple, and the company is preparing accordingly.

Gurman had previously revealed that "The company will designate special areas in the stores with seating, headset demo units and tools to size accessories for buyers. While the device will be sold at all of Apple’s roughly 270 US locations, the company is planning the sections for the Vision Pro initially at stores in major areas — such as New York and Los Angeles — before rolling them out nationwide, according to people with knowledge of the plans."

As such, it makes sense that the launch will take a little longer than previously thought. The software also needs to be very solid, which is a challenge for any new product category, so we hope the delay means a polished experience at launch.

Palash Volvoikar

Palash has been a technology and entertainment journalist since 2013. Starting with Android news and features, he has also worked as the news head for Wiki of Thrones, and a freelance writer for Windows Central, Observer, MakeUseOf, MySmartPrice, ThinkComputers, and others. He also worked as a writer and journalist for Android Authority, covering computing, before returning to freelancing all over town.