Gucci's $980 AirPods Max case makes Apple's look like a masterpiece

Gucci Airpods Max
Gucci Airpods Max (Image credit: Gucci)

What you need to know

  • Gucci has released a case for AirPods Max.
  • It costs $980 and looks like that.
  • Apple's own AirPods Max case was always considered a bit awkward and ugly, but maybe we were wrong.

Gucci has released a new $980 Ophidia case for Apple's AirPods Max that makes the company's own maligned attempt look like a work of art.

Gucci's case is an online exclusive called Ophidia designed in the same shape and style as Apple's own AirPods Max but with all of the usual Gucci design to go with it. From the website:

Lifestyle objects view the everyday through the Gucci lens. This case for AirPods Max brings vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.' An adjustable shoulder strap adds a versatile note with multiple ways to wear.

Made in Italy, Gucci promises that its entire supply chain is operated in an ethical and sustainable manner, and says the neoprene and viscose lining contains recycled raw materials. Gucci also says the leather used is made from an alternative metal or chrome-free tanning process.

Airpods Max Smart Case

Airpods Max Smart Case (Image credit: Christine Romero-Chan / iMore)

Even if you like the design, you might struggle to bring yourself to pay nearly $1,000 for the case, almost twice the price of the headphones themselves. Between that and the design, let's just say it probably won't make our list of best AirPods Max cases for 2022.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9