According to a piece by industry analyst Ben Arnold for the NPD Group Blog, the early demand for Apple's flagship smart speaker — called HomePod — signifies that Apple is serious about getting its foot in the door of the audio industry. With HomeKit, Siri, and Apple Music integration as well as its emphasis audio fidelity, Arnold suggests that HomePod will not only compete with other smart speakers, but with the wide array of products offered by audio giants such as Bose and Sony as well.
Arnold touches on the immediate popularity of the HomePod pre-release, emphasizing how it compared to the first day pre-orders of other smart speakers:
He goes on to note that HomePod isn't just a smart speaker alone — Apple is marketing it as a high-powered audio accessory, specifically designed to make music sound its best. He also brings the success of AirPods and Beats headphones superior listening experiences into the mix, citing 2017 sales:
Finally, he discusses the recent rapid growth of the audio industry, framing it as a prime market for a consumer tech colossus like Apple to tap into:
Though no one can confirm for certain what Apple's next step into the audio industry will be, it seems the company is more than ready to tackle (and likely surpass) expectations, at least from a sales point of view. And with Apple also dipping its toes (or, really, whole proverbial legs at least) into the music and entertainment industries — 36 million individuals subscribe to Apple Music as of this month — Apple + audio seems like a match made in heaven.
For more information, check out Arnold's full piece at NPD.
What do you think Apple's next audio-related accessory will be? Speculate wildly in the comments!
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Tory Foulk is a writer at Mobile Nations. She lives at the intersection of technology and sorcery and enjoys radio, bees, and houses in small towns. When she isn't working on articles, you'll likely find her listening to her favorite podcasts in a carefully curated blanket nest. You can follow her on Twitter at @tsfoulk.
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