Back in 2017, Apple introduced its first wide-release Pride Edition Apple Watchband. A year later, another Pride Edition band made its debut. In June 2019, a third-generation band launched just before LGBTQ Pride Month. Now, in 2020, another band is available and ready for its close-up. Pride Edition Apple Watchbands aren't available forever, but older ones are available online from time-to-time as you can see below.
Apple donated a portion of the proceeds of both bands to LGBTQ+ advocacy organizations. As the company noted in 2018:
The older bands
The first Pride Edition band launched at San Francisco's annual Pride Parade in 2016. At the time, it was available exclusively at the event. During WWDC 2017, the nylon Watchband was launched widely for the first time in Apple's online retail store. The rainbow-hued watchband was removed from the store the following September.
The Pride Edition Watchband was priced the same as Apple's other woven nylon bands at $49 and was available for both the 38mm and 42mm case sizes.
The 2018 Pride Edition band was also priced at $49 and came in 38mm and 42mm case sizes. The nylon band sported a bright rainbow design on a white background. By the time of the iPhone XS event in September, the watchband was no longer available through Apple's online store.
Last year's Pride Edition band was available in 40mm and 44mm sizes and looked a lot like the first-generation version except with thicker stripes. This model featured a nylon Sport Loop design with red Watch connectors and was priced at $49.
Where to buy
Note: Because these bands were sold as limited-editions, be on the lookout for knockoffs.
This year's model
For 2020, for the first time, Apple released two Pride Apple Watch bands at the same time, a Sport band and a Nike Sport band in collaboration with Nike.
The Sport band has thick rainbow strips and a slightly lighter color than the rainbow style of the 2019 model.
The Nike Sport band is white with colored vent holes. The buckle side of the band sports red, orange, and yellow vent holes, while the other side has green, blue, and violet.
Support LGBTQ+ and wave your Pride flag.
Celebrate diversity with the latest Pride Edition Apple Watch bands.
Which one do you like the best?
Let us know in the comments below which band is your favorite and why!
More navigation links:
- Apple's LGBTQ support
- Companies and LGBTQ orgs
- Representation in video games
- Movies still have a long way to go
- Best LGBTQ TV moments
- Inclusive games
- LGBTQ YouTubers
- Steven Universe opened the door
- Best of LGBTQ on Netflix
- PopSocket Pride
- Rewatch the best Pride parades
- Android + Pride t-shirts
- LGBTQ Twitch streamers
- Virtual Pride month from home
- LTGBQ TV & movies on Disney+
- Pride on Amazon Prime Video
- Apple + Pride t-shirts
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Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.