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I finally figured out why Samsung makes anti-iPhone ads...

Samsung keeps making commercials that, instead of highlighting features potential customers might find compelling, spend most of their time showing off iPhones, and trying to make iPhone owners look pained, beleaguered, and just plain stupid. It never made sense to me as an acquisition strategy, though. iPhone owners aren't going to appreciate being called stupid and switch to Samsung, they're going to call Samsung stupid right back. But with this latest commercial, where Samsung misrepresents the differences in charging methods, I finally understood what was going on. Samsung isn't trying to win over iPhone owners—they're desperate to keep Galaxy owners.

The commercial spends almost its entire length showing iPhone owners struggling to plug in their Lightning cables. Then, at the last moment, it shows a Galaxy owner plonking down their phone on an already plugged in wireless charging pad.

Of course, anyone and everyone watching the commercial knows that wireless charging pad had to be plugged into an outlet, just the same as a Lighting cable. That would be an equal struggle for iPhone or Galaxy owners alike. And, once the plug is in the socket, the difference between inserting a Lightning connector and plonking onto a pad is negligible.

I have Lightning connectors and magnetic chargers in a couple rooms of my house, one for iPhone and iPad, one for Apple Watch. (I used to have one for my Palm Pre as well.) I use both every day. It takes me about as long to stick a Lightning connector in as is does to make sure I don't misalign an inductive charger and come back to a dead device. (Seeing the comforter so close to nudging off the charger in that video gives me flashback stress.)

Know how hard plugging either one of them into the wall is? Exactly the same hard.

But know how hard plugging either one of them into the wall is? The same. Exactly the same hard.

By misrepresenting the difference in the commercial, Samsung isn't just trying to make iPhone owners look stupid, it's Samsung assuming we, the audience, is stupid. Too stupid to know how plugs really work.

So then, why show this kind of commercial at all? No iPhone owner watching it will gain any brand affinity for Samsung, and no one with a basic understanding of plugs will believe it, so why air it? Why air any of them? Why not spend that money fixing other problems?

Because Samsung thinks they'll make existing Galaxy owners feel better about themselves. Samsung thinks watching these commercials will get Galaxy owners to laugh at iPhone owners, and by pandering in that way, decrease the changes they too will switch to iPhone.

Thing is, I think Samsung owners are way smarter than that as well. It's just sad Samsung doesn't.

Apple, by contrast, continues to showcase not only the iPhone in their commercials, but iPhone owners producing amazing photos and videos. That's not just award-winning. It's inspiring.

Update 1: As several of you have pointed out, the wireless charging is shown to be happening ridiculously fast. Samsung, however, does include fine print saying it's a time lapse and a simulation. That's a commonly used gimmick in ads, so while some might find it misleading, it's by no means unique to Samsung.

Update 2: As several of you have pointed out as well, trying to wirelessly charge a phone while using it is very difficult. Using it while plugged in is easy. I'll also add: connecting to a battery pack and putting it in your pocket doesn't work well with wireless either. It disconnects on you.

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

228 Comments
  • Guess Galaxy S6 and S6 Edge aren't selling like the hot cakes Samsung was hoping for. Still baffles me who in their right mind even entertain the idea of buying a Galaxy phone but to each their own. Sent from the iMore App
  • Just because you or me like iPhone or iOS does not mean that everyone appreciates iOS. Those who are into the Android ecosystem might very well consider a Galaxy S6 Edge as their preferred Android phone. It is a fine looking phone nonetheless. Does not mean that the Samsung Galaxy owners are 'not in their right mind' while making their purchase decision. Sent from the iMore App
  • If I were into Android the S6 Edge is the first Samsung phone that doesn't repulse me and I would absolutely consider it. I'm not into the gimmick features like what I can see on the "edge" or the phone lighting different colors when face down but the curves would make swiping a pleasurable thing to do as with the iPhone 6 curves. So gotta agree with you - it's a nice phone. Too bad their ads make me not want to buy it lol
  • I would get the LGg4. So far the Samsung Galaxy S6 has been a mess of a phone. Very jittery OS, horrible battery life, and that horrible memory issue. Many of my Android friends, are very frustrated with this phone. It was descent when it first came out, but after a week or two, things went down hill fast.
  • It happened to me. I bought it to try android out again and I loaded all the android apps I had in my history that use often and the phone was wigging out. I swiftly returned it. I was gonna try the LG G4 but I decided just no to the whole thing. That aspect of android still has not changed. Sent from the iMore App
  • Yet another butt-hurt, boo-hoo rant by the journalistic clown Rene who bashes samsung for features it offers and then puts the exact same features on his wish-list 2 months later. Intellectually flawed quote from Rene:
    "But know how hard plugging either one of them into the wall is? The same. Exactly the same hard." As you already have been schooled enough times in the comments section, with wireless charging, you only plug ONCE, you understand that word? O-N-C-E...meaning one time. Rest of the times you just place the phone on the charger without plugging anything into anything.
  • I'm not sure if it's your hatred for Apple/iOS or your hatred for Rene, but this hatred clouds your judgement. Once you plug your lightning cable into a wall, guess how many times you have to re-plug it in? Never again. I have one on my desk. Never touch it. One on my nightstand. Never touch it. It's always there. Just as the wireless station is in the commercial. Just as I did with my palm prē plus. Just as Rene explains. So perhaps you will find it is you who are mistaken… about a great many things. Sent from the iMore App
  • You still have to PLUG the cable into your PHONE, every day, every night. In contrast, with wireless charging as i already said, there is no plugging anything into anything after the initial set up, you just drop the phone on the pad and walk away. It's amazing how you and the journalistic clown are twisting things and making it about the wall when it's about the constant plug and unplug from the phone that is the real difference
  • True. Takes seconds. More than five then you have a problem. I can't speak for the pad the Edge uses, but the Palm prē dock was decent, but still not foolproof. I often had to make sure it was lined up right. A long time? No, but not any faster than plugging in a cable. Plus, take into account the iPhone dock. Since you are comparing an aftermarket accessory (wireless dock) with the included cable (lightning), let's get on the same page. Using the Apple dock? Takes no noticeable amount of time more that putting the phone on a pad the right way. Would wireless charging be a great feature of a future iPhone? Sure. But that isn't the point of this article. The add goes out if it's way to make iPhone users look like morons. That woman jamming the iPhone into a clock dock clearly must be trying to put a lightning iPhone on a 30 pin dock. It isn't that hard. The difference between these and the "I'm a Mac" ads are that Apple wasn't insulting the PC user. They were highlighting common issues at that time with Windows PCs. Slight difference, but one that makes the difference between clever and insulting. Sent from the iMore App
  • Oh, and you are reading something into the commercial that isn't there. The commercial focuses on plugging into the wall, not the phone, I'm almost all instances. IF the INTENT was to highlight the plugging into the PHONE, as you state, the commercial FAILED because they know that plugging an iphone into a lightning cable is easier than what they include out of the box. Did you watch the commercial? Doing so adds a high degree of clarity and informs my comments, as well as Rene's. Not watching it and commenting only highlight that you want to argue falsehoods or just prove your complaints are based purely on predetermined biases. Sent from the iMore App
  • I have watched the commercial and whole point of it is that there is less fiddling with wires when you use a wireless charger...and that's a fact. Now unlike butt-hurt OCD Rene, I'm not gonna analyze the commercial frame by frame. The overall and OBVIOUS message is that there is less messing around with wires including plugging the wire into the phone...not sure why this is hard to understand by some.
  • Don't be so obtuse, and claim those of us who disagree with your point are being so. You say the "whole point is less fiddling with wires when you have a wireless charger" 100% true statement. You will get zero argument from me, and I bet Rene, too. So you choose not to analyze frame by frame like "butt-hurt OCD Rene" did, but are going to argue his points when he CLEARLY paid more attention then you did - again proving you are arguing based on bias not fact. The commercial does not OBVIOUSLY aim to tell that wireless means less fiddling. If it did, it would compare plugging the lightning connector in to placing the S6 on the pad. But that wouldn't work because it takes seconds to plug the lightning connector into the iPhone, barely more time than placing the S6 on the pad. To compare the examples illustrated iPhone examples to the S6, you would need to show the S6 person plugging the pad into the same spots as the iPhone users are. Let's dissect: The under desk guy - how does the wireless pad solve this issue? The clumsy guy sleeping next to a glass of water that he spills - how does the wireless pad solve this issue? The girl with the rats nest of wires - how does the wireless pad solve this issue? The guy at the only available outlet along the wall, again with a rats nest - how does the wireless pad solve this issue? The smash the iPhone into the hotel clock dock - this is the closest example, but they make the girl smash the iPhone around, when all she would need to do is slide it in. Easy as the wireless pad, and less chance to put the phone in the right direction. That chick would place the S6 face down she's that incompetent. The behind the bed/nightstand guy - how does the wireless pad solve this issue? Then we have the sole S6 user, the smug girlfriend with the wireless pad. How did she plug the pad in? Wouldn't she have had to get behind the bed/nightstand? - how does the wireless pad solve this issue? I would love to see your rational, fact base responses to my questions. Convince me. Calling me, or Rene, butt-hurt OCD Apple fans won't do it. Just like this commercial doesn't. Which is Rene's point. This commercial is not going to convince iPhone users to switch. It may, at best, provide smug anti-Apple Galaxy users false fuel for a non winnable battle. Again, proving Rene's thesis statement. Sent from the iMore App
  • I think the fact that you and butt-hurt Rene are analyzing a simple ad, frame by frame and writing essays and articles about it shows that 1) the ad has done its job to get publicity and 2) the ad was a dagger to the heart of die-hard fans of iphone and left them butt-hurt. 3) you're missing the point.
    This is a commercial not the bible, heck even the bible isn't taken word by word. its the overall message and the overall message is less fiddling with wires with a wireless charger. You can whine and moan about that guy plugging in bla bla but the ad drove its point home. Less fiddling with wires, doesn't matter which end of the wire.
  • Ah, you're a riot. It's Rene's job. Found something related to iPhones, wrote a story about it. You commented and continue to do so, so he's accomplished his mission. As for me? I'm challenging you to think. But each opportunity you refuse to do so. Proving that you don't have a point. You didn't address each of my questions. You reverted back to attacks. Suddenly it doesn't matter what end of the chord you plug in? I bet if Apple cared enough (thankfully they don't) they could make a response. Person after person effortlessly plugging that lighting connector in without looking, and one person trying to get behind their bed/nightstand to plug in the wireless pad. I mean, it doesn't matter what end, right? And I bet that would get your panties in a bunch. So, care to answer my questions in the prior reply? Sent from the iMore App
  • Looks like right now, its yours and Butt-hurt Rene's panties that are mangled together over an ad. You, Me and butt-hurt Rene all know what the real message of that commercial was. You want to distract from the real point by arguing about the position of a guy in that commercial, lol or the angle that an actor was holding his wire...sad really. You know wireless charging is more convenient than your "lightning" cable, I know it, butt-hurt Rene knows it, Samsung knows it and Apple knows it. Samsung did a ad on it and put humorous scenarios to drive the one single point: Less fiddling with wires with a wireless charger, PERIOD. The rest is your iDenial my friend.
  • Are you paid per 'butt hurt'? Jesus, enough already. Sent from the iMore App
  • If you travel, you have to bring the induction base everywhere with you and there would be no difference in plugging shit in, except bringing more crap with you everywhere you go.
  • I wouldn't necessarily say plugging anything is all that hard. I mean I have been plugging in phones on dark bedrooms since if was a sophomore on college (14 years). Personally as a note 3 user I think plugging it in is easy. You know what I find easier. Plugging in an iPhone with lightning. My reason is that unlike micros USB where you need to have it in a particular orientation, lighting works in both orientations. Samsung does look foolish in these commercials but as a Samsung user, I will tell you that I'm betting most of us don't pay attention to them. If they want to waste money on that type of advertising then so be it. On a side note I will say that if apple would do me a solid and add wireless charging to the iPhone 6s or 7 or whatever it is they will call it this fall I would switch back in a minute. Some people say it's and gimmick and such but I have used it with my note 3 with wireless charging back and it is very convenient. Posted via the iMore App for Android
  • Rene says it isn't more convenient so why would you want it? He agrees with Apple that wireless charging is ridiculous (until Apple adds it of course). The difference is, I plugged my wireless pad in once when I got my Edge and haven't plugged it in again since. Posted via S6 Edge
  • Easy to confuse if you don't read the article: Apple does wireless charging on the Apple Watch. Love it. Use it every day. Loved using it with the Palm Pre years ago. It's just no easier or harder to plug into an outlet than any other charger.
  • Then why do you love the wireless charging? Posted via the iMore App for Android
  • what are you talking about!? It's MUCH easier to plug in the wireless charger ONCE and then just set your phone on it. Instead of plugging in the phone each and every time. Bookmarking this page for when the next iPhone has wireless charging and you go crazy over it.
  • So answer me this question? If you need to use your phone while you are resting in your bed and your phone is about 2% charge, how do you go about it?
  • Here's the overall point- Options. Unplug the cord at the charger and plug it in the phone, continue using in bed. Posted via the iMore App for Android
  • So you are back to what Rene's point!!
  • Plug it in conventionally. Mind blow!
  • Then why not do it on all of their other products? Wireless charging is great. Why can't Apple jump on that bandwagon like Android, Windows Phone, and even BlackBerry already have?
  • Because you can't do wireless charging through a metal back and Apple prefers to have an all metal body phone than one with a glass or plastic back.
  • They will, when it suits them. Have you not learned anything over the past 8 years? Apple will go its own way, do things the competition can't match, and watch them scramble to highlight what they can do that the iPhone can't. Then, a few months or years later, the iPhone will grab those features, and the competition then has to focus on a new "but iPhone doesn't have..." Sent from the iMore App
  • Exactly. Apple will introduce the technology when the technology is good enough to use efficiently. I think the reason Samsung attacks Apple is that when they try to do an advert that shows off their own product's features you get something like this:
    https://youtu.be/U8jsDWV8YpQ Posted via the iMore App for Android
  • Shoutout to webOS and the Pre! Sent from the iMore App
  • The difference is that charging your iPhone you need to plug the cable everytime where else charging a wireless charging capable phone is just one time set-up and the future is hassle free (of course provided you don't move the wireless charger around) And there is one more benefit to wireless charge, that's you can do it with 1 hand. Compare to that you need to use both your hand to plug the cable into the phone charging port. I can't believe you wrote such a long article to bash samsung... Posted from my Samsung Galaxy S6
  • Yep, I'd love wireless charging on the iPhone. I have also a Nexus 5 with built-in wireless charging and especially in the car it's nice just to put the phone into a mount that contains also a wireless charger. No need to connect any wires. Now that I'm using a waterproof Catalyst case with my iPhone 6, not having to open that flap every time I need a top-up charge would be rather convenient. Sent from the iMore App
  • He's bashing the Samsung ad because it doesn't simply show how great wireless charging is (as if it's new all of the sudden?) but in that it's misrepresenting the problem the actor is having. It's a dishonest ad. The feature of wireless charging is cool and great and that's fine. Apple doesn't do it on the iPhone not because they don't know how (LOL), but because they prefer to build the iPhone with an all metal body. Inductive charging through a metal back does not work well.
  • "And there is one more benefit to wireless charge, that's you can do it with 1 hand." Hey, isn't that wireless charging pad Samsung is showing basically a charging dock?? I have a charging dock for my iPhone which allows me to plug in using one hand. How is that different? See what you did there, you did what Samsung did. You made a false equivalency and compared using a charging dock to having to plug in a cable. It's bullshit bro.
  • It's yes and no. I do admit that I missed out the charging dock. But you still have to align the charging port to the charging cable pin. Else you will risk to break it. No? Still to me, I think wireless charging is cooler. And you sounds like you know why Apple make that decision to not have wireless charging capability? Or the other possibility is that Apple didn't even think about wireless charging in design. Posted from my Samsung Galaxy S6
  • I have several Lightning cable/chargers plugged in throughout the house (one in the kitchen, one in the bedroom, one in the office, and one stays connected to my computer). I never take them out. So there's no plugging them into the walls. HOWEVER, you still have to plug the lightning cable into the phone—which can be a pain in the ass to do in the dark, even though you don't have to worry about lining up the plug the right way. So despite the fact that it's no major chore for me, wireless charging would be MUCH easier.
  • Rene, I would love MagSafe on the iPhone. It would be kind of the best of both worlds. Why do you think they never did it? (and probably will never do it - with USB-C adoption) I'm guessing it has something to do with how many things lightning does that couldn't be built into a MagSafe plug...
  • one question...how are these ads any different than the Apple vs Microsoft commercials? because you and the rest of the iMore staff seem to forget that they were just as insulting to the consumer as these are...or where they just tasteful advertisement, cus you know..Apple? I am not here to bash Apple, in my family I am the only Android [black sheep] user, I own 3 iPads myself. but if you're going to sit there and write how Samsung thinks the consumer is stupid, how about also talk how the Apple execs do the same in their keynotes... how Phil stands there and insult the Android community and all for shits and giggles, making their products seem "magical" as if the features they're presenting are original and not borrowed from other OS's. It is very difficult to click on this website now a days and expect to read great content, content that I can learn from.. this place has become a click bait site and its sad.
  • I'll bite. Easy. Apple didn't insult Windows users. It presented a real issue Windows PCs of the time had, and how a Mac could solve that problem. These ads take the best of the black and white problems on informercials, over exaggerating nearly non existent issues, then show that Samsung has a wireless dock. Forget that in all but the one girl smashing her iPhone into a clock dock, the problem of outlet location is clearly not solved by the wireless charging dock. This ad is insulting to those it would claim to want to convert, hence Rene's point that these ads are NOT designed to woo Apple fans, but keep existing Galaxy users.
  • Wait...... I'm a bit confused, today is Thursday. The usual Samsung bashing is on Monday for Rene... I had to check my calendar just to make sure. Btw agree with the article.
  • Gotta mix it up to stay fresh.
  • I am glad you admit it at least. Was worried for a few days. Had not seen an article like this so far this week. Was looking out my window for the Four Horsemen to appear.
  • Please. He is commenting on a bad piece of marketing that centers around bashing the iphone. If Samsung will shell out millions of $$ to bash someone, Rene can do it weekly if he likes. Probably for less than millions of $$. No offense Rene. Sent from the iMore App
  • Yup... it's amazing the spin power some people have. Samsung is doing the disingenuous iPhone bashing (I plug in my charging stand once and now can plug in my iPhone one handed in half a second!) and yet when someone points that out, these trolls spin it to make it seem like the messenger of the dishonest scumbag ad is the victim. They must have graduated from Carl Rove's school of Dickhead.
  • Well if you want to call this bashing and bad marketing, so was the Mac vs PC ads. Just as tasteless and annoying
  • I think he was being sarcastic ;)
  • I was being sarcastic
  • The only thing I would add, as an iPhone 6 user and a Galaxy S5 user, is that it takes me less time to have my Galaxy charge than my iPhone since I have to find the cable on the floor or place it in the charger slot, instead of placing my Galaxy on a charging plate. So, I guess in a matter of speaking, it all comes down to convenience.
  • I have a dock in in my room, so the plug never moves much. I don't in my office and the wireless cable ends up on the floor as well. Shrug emoji.
  • I have multiple lightning cables hooked up so its just a case of plugging in my iPhone or iPad. It's pretty simple. Sent from the iMore App
  • No commentary about the EDGE's ad? "The GS6E shows [some stupid color] when you get a message, the iPhone's side does NOTHING!" I can think of exactly zero situations (for me) where this would be functionally helpful. If you're in a meeting, your phone should not be on the table at all. Also, you'll still have to check the notification afterward, bc that light indicates little more than "x-type notification from x-contact". Anywhere else where discretion is not involved, your phone will be face up or in your pocket.
    .
    (I have another minute to rant)
    The curved glass refracts the display... Including the UI, and video, and picture... What's the f'n point? Sent from the iMore App
  • Let me know when Apple does it. I am sure most people will like it then. I remember the Galaxy Gear watch reviews by Apple news sites were not that flattering but everyone is now rushing to buy an Apple Watch which is really a copy of the original Galaxy Gear minus the camera (which I hear is coming in Apple Watch 2)
  • Actually i agree with him! Even if Apple does it i will still hate it :) it just ruins an otherwise excellent screen... Sent from the iMore App
  • If you really think the Apple Watch is a "copy" of the Gear, then I'm afraid we can't help you.
  • Agreed Posted via the iMore App for Android
  • You are right..it isn't....app performance on Apple Watch so far has been reviewed as worse (well third party apps at least) compared to Android Wear or other wearable OS-based devices (well with the exception of this website). Even BGR, the "Onion of tech journalism" has criticized performance on third party apps.
  • Apple Watch a copy of the original Gear? Hahaha. Great joke. Tell me again how all those generation of Samsung smartwatches have set the world on fire. Now that Samsung has seen a real smartwatch, they are planning on releasing the "killer" smartwatch alongside the Note 5 in the Fall. Apple Watch is so much better even with its flaws and it's only the first generation. I'm ready for Apple Watch 2. Sent from the iMore App
  • It's funny how people think that originality gives you some kind of advantage in of all things, technology. Apple and its users never claimed it to have invented anything except maybe the personal computer which is hard to dispute. Yet, their iterations, improvements and especially waiting until technology catches up with vision is what makes everything they do a success. Perhaps that's why when people say Apple didn't do it first but they did it best, they might actually be talking from experience instead of from a smartphone commercial mocking half of all U.S. smartphone users.
  • Except the Gear is a piece of crap that only worked with 2 phones that sucked. Yeah, & {sarcasm} Samsung copied Pebble... Who copied Sony.
    The day Apple announces a phone with a curved-edged display under curved-edge glass is the day I stop buying products from Apple. Sent from the iMore App
  • I am sure I saw an article a long while ago where Apple had been granted a patent for a screen with two edges where the edges could be used for displaying messages etc. This was months before the fast copiers brought out the Galaxy Note Edge. On the matter of the charging cable, I can easily travel with an Apple charging cable in my pocket. It is not so easy with a charging dick. Sent from the iMore App
  • Dock Posted via the iMore App for Android
  • I have an S6edge and there is no refraction. While I agree the useage scenario in the commercial is asinine and borders on carrying on about shit no one cares about.
  • The point is it looks better and feels better while swiping through the interface. That's it. I agree that there are trade-offs, like reflections, (and I think you should Google what refract means). Posted via the iMore App for Android
  • I know the definitions. Yes it reflects, and that's likely more of an issue than the refraction. Sent from the iMore App
  • Simply because it's cool :) and of course it looks a lot better then the iPhone 6 or iPhone 6 plus with the 2 fat ugly plastic line that cut through the back plate... Posted from my Samsung Galaxy S6
  • Bare faced lie.
    I can think of exactly one situation (for you) where this would be functionally helpful. If you're in a meeting, maybe your phone was on the table, now you’e seen the notification where previously you may not have. Be realistic and not fanboyish. It’s an extra way to accomplish something, how could that NOT be more helpful? It may have limited use for you but the above is a fact. It is an EXTRA way for you to know about a notification, that’s got be more helpful if they are something you want to monitor.
  • I agree, it looks nice but doesn't really have any advantages as of yet. But with that said, look at the back of the Edge. It looks really cheap looking, and build quality is terrible. Samsung is thinking, "They will be in enamored with screen, and won't notice cheap, flimsy, terrible looking plastic we put on the back". Sent from the iMore App
  • Dude, do your study before putting some thing to humiliate yourself. S6 edge back is made of gorilla glass 4. Yah since you talk about the back. In my opinion iPhone 6 back is ugly simply because they have that 2 ugly fat plasticky looking line cut across the aluminium case. And you call that art? Posted from my Samsung Galaxy S6
  • Class (Apple) vs. no class (Samsung). Pretty straightforward.
  • "I'm a Mac."
    "And I'm a PC!" It is funny that when Apple does it, it is smart, clever, witty, and funny, but when a competing company uses that same strategy, it is distasteful, desperate, and unoriginal. Such a pathetic double standard.
  • I was waiting to see this kind of post. Ah yes, the Mac vs PC ads, those were great weren’t they. There’s one HUGE difference. Apple’s ads were poking fun at the PC itself, not PC users. Samsung on the other hand directly accosts iPhone users as clueless dolts, lemmings, stupid. The trolls that post here do the same thing. You can’t explain why or accept that Apple’s products are very successful so you are reduced to the same tactics, i.e. people who buy Apple products are stupid. As Rene points out that’s not exactly the way to get iPhone users to switch.
  • Difference would be one was successful at driving sales. We will see if this marketing ad moves the needle for Galaxy phones. Sent from the iMore App
  • No it wasn't. OSX is still around at best 10% of total traditonal computer market share for OS and Mac representatives tiny profits compared to the cash cow for Apple that is iPhone. Saying Mac vs PC ads were better or successful is outright wrong.
  • This is why no one takes Apple users seriously. You must have missed those Mac vs PC commercials that aired for years. Or all the stabs at WWDC. Apple has it made. Even their own users will alter their own reality in Apples favor. Truly a cult.
  • Ah, yes, the old "cult" meme, a good standby for the creatively challenged and classless, not to mention defensive and insecure.
  • Watch the movie "Macheads.". He is right
  • It sounds obvious that someone is not happy because the Sammy is challenging their god-ish Apple. I can smell that. Posted from my Samsung Galaxy S6
  • Have to say, difference is that you only plug in a wireless charger once and you're done. You're plugging your phone in every night. Sure plugging in your phone isn't hard, but searching for the cable, lining it up and plugging it into the phone does take longer than just dropping your phone on a pad. There are lots of things you can point out about the ad, but the fundamental premise of it is correct — you can wirelessly charge a GS6 and it's easier to do than fishing for a cable and plugging it in.
  • Lol I said the same thing in my comment Andrew Posted via the iMore App for Android
  • Yeah... Sent from the iMore App
  • Docks exist guys! Not exactly that hard to do... Plug in once and off you go. But still, René's point of view is valid. Samsung looks like they want to be the "anything-but-Apple-crowd"'s darling. I mean with the snarky voice-over and all.
  • How is it going with talking on your wirelessly charging phone while charging? It's easy to use a charging iPhone.
  • If I'm in a situation where I have critically low battery and need to make a phone call, I can still plug into a wall and use the phone. The other 99% of situations, I can just use wireless charging.
  • One could also use a Bluetooth headset. Wireless charging is more of a "I'm going to be here a while thing." like your office, or house. You're not going to carry a charging pad and use it everywhere you go. That's just stupid, but it almost feels like that what people here are implying. Point being, having more than one way to charge the phone is good. You can do a plug in if need be, and when you're sitting at your desk, you can drop it on the pad instead of fussing over cables. Sloths fight leopards. You can't open a bag of chips. Clearly humans are the weaker species.
  • The benefit of charging my phone faster by spending 1/2 second plugging in a cable, for me at least, outweighs any advantage of using a wireless charging dock. Posted via the iMore App for Android
  • Then to compare the same scenario, show people trying to grab a lighting cable that is already plugged into a wall. That would be the obvious, similar analogy. Not digging behind a bed or under a desk looking for an outlet.
  • What Samsung does is no different from what any other manufacturer does. Pepsi shows taste test versus Cola, Burger King compares their food with McDonalds, and Chevy compares their cars with Honda and Toyota. It is called advertising. You compare yourself with the market leader and hope people see value in your product. By the way, is it inspiring when Apple stands on stage every WWDC and compares iOS with Android to try and drive the point that iOS is better?
  • This guy gets it.
  • In Phil we trust
  • Exactly. It is one of those things that when apple does it, it's ok. When any other company does it, Rene takes offense to it and rushes to put an article about said company.
  • Actually I think it is because Apple typically does a better job when they do it. Mac vs. PC is a perfect example...amazing advertising campaign because it was funny, accurate, and most importantly pointed out real benefits of the Mac and real flaws of PC. The Samsung commercials are just plain bad and forgettable, and they come off as desperate.
    You can argue all day about who has better products but it's pretty damn clear who does a better job at marketing. Sent from the iMore App
  • No it wasn't. Tons of half truths in those ads about the competition and Mac. Targeted to tech illiterate
  • Now, though, Apple just chooses to inspire a certain emotion in their ads without actually showing any benefits of their product. If I showed someone an Apple Watch ad, and asked them if they wanted one, they' dash absolutely. But if I asked them to tell me what it's good for or what it does or why it' setter than other smartwatches, they'd have a hard time answering that. I'd say that Apple nowadays has some amazing cinematography skills, but really, they're just tricking people into thinking that this watch will cause them to have pivotal, emotional, intimate moments in their life. Whether that's a good or bad thing is up to the individual.
  • How quickly Rene forgets the Apple video portraying how difficult it is to get a credit card out of a wallet.
  • Shhhh facts make him upset! You might get an email from him for "being negative" when in reality you are pointing out truths!
  • Dude don't you have something to do? Sloths fight leopards. You can't open a bag of chips. Clearly humans are the weaker species.
  • Actually I think you're wrong on all counts. The Pepsi challenge was among the most bold Because they actually mention Coke by name. Most campaigns never mention competitors by name uess the are considered the true underdog. And even then, Apple never mentions Windows or Microsoft, it's always PCs vs. Macs to this day.
  • at this point, why worry about it?
  • Spot on Rene, slight typo: decrease the changes they too will switch to iPhone. I think maybe you meant "chances" instead of "changes"? Matthew
  • I think this whole article was a typo Posted via the iMore App for Android
  • 1. Wireless chargers are meant to stay plugged in. Then, you can plop your phone down on them easily.
    2. Qi wireless is easier and better to use than magnetic inductive charging in Apple stuff because when magnets are added, and the charger is light, like the apple watch, before you put the device down, the magnets in the charger make the whole thing move. Having a dock-type device that doesn't move and sits firmly on a desk makes for easier charging.
    3. Battery packs aren't meant to be used with wireless charging. That's why there's still a micro USB port.
    4. And, just for you, Rene, because you put such an emphasis on accessibility in your writing (because that happens to be something that Apple is good at), how many hands does it take to plug in a lightning cable? Two. How many hands does it take to put a phone down on a Qi wireless pad? Tell me. Posted via the iMore App for Android