Impending release of the iPhone 13 isn't slowing down iPhone 12 sales

iPhone 12 Pro review
iPhone 12 Pro review (Image credit: Daniel Bader / iMore)

What you need to know

  • iPhone 12 sales aren't slowing down, according to a new investor note from JP Morgan.
  • This is happening despite the impending announcement of the iPhone 13.

Sales performance of the iPhone 12 lineup does not appear to be letting up despite the impending announcement of the iPhone 13.

In an investor note seen by AppleInsider, JP Morgan analyst Samik Chatterjee says that the current iPhone lineup is maintaining sales performance despite the expected release of the iPhone 13 in just a few months. Chatterjee points to a recent sales trend survey by Wave7 Research that looked at phone sales in the United States.

"Across the stores, representatives are seeing little evidence of customers avoiding iPhone purchases ahead of the iPhone 13 launch, supporting robust volume trends," writes Chatterjee, adding that JP Morgan will continue to monitor the situation.

Iphone 12 Pro Review

Iphone 12 Pro Review (Image credit: iMore)

According to the survey, consumers don't appear to be holding off on their iPhone purchases even though the iPhone 13 release is expected in September. This performance will equate to Apple holding onto its market share, says the analyst.

Chatterjee says that the sales data suggests that Apple will report better-than-expected iPhone sales in its third quarter. Apple also appears to be in a better inventory position than Android makers when it comes to chipset and critical component shortages.

The analyst went on to say that even the iPhone 12 Pro Max, which is usually seen as an enthusiast model, has maintained sales. The report speculates that its camera and larger screen played a part in the pandemic for those who use their phone for work. It's also probably because time has shown all of us that people just really like big phones. The tepid performance of the iPhone 12 mini has shown us that.

Apple is expected to announce the iPhone 13 with upgraded cameras, battery, and display this fall. The company will most likely hold an event in September, but it is still unclear if it will be virtual or in-person.

If you want to take your iPhone 12 to the next level of battery life, check out our list of the Best iPhone 12 battery cases 2021.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.