iOS 15.2 admits nobody knows what iCloud Private Relay is, rebrands it in Settings
What you need to know
- Apple released iOS 15.2 beta 3 to developers and public beta testers yesterday.
- Changes have been made to the way iCloud Private Relay is described to make it more obvious what it does.
Apple's release of iOS 15.2 beta 3 brought with it a few changes but one of them involves rebranding iCloud Private Relay — at least as far as the feature's explanation in the Settings app is concerned.
The feature, which is still in beta, prevents websites from tracking you by hiding your real IP address. How it does that is a story for another time, but it seems Apple is concerned that people don't really understand what it does — and iOS 15.2 hopes to fix that by changing the description in the Settings app.
The change sees Apple switch the text "iCloud Private Relay" swapped out for "Limit IP Address Tracking" when you're in the Settings app. The screenshot below is the screen that houses the settings for my Wi-Fi network.
Nothing has changed in terms of functionality, and iCloud Private Relay is still one of the best iPhone features for people who want to keep their IP address a secret. But it's interesting to see Apple switch things up in this way. There's little doubt that the new toggle label and accompanying text make it more obvious what's going on here, too.
There's no indication of when iOS 15.2 will be made available to the public and it's possible this change will be reverted or iterated on before then, of course.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
Doesn't look like a literal rebrand so much as an explanation being provided. Back in the days of the iOS 15 beta, I kept getting pop ups on the screen saying it was on or not and I had no idea what it was. This helps a lot.