What you need to know
- Installations of news apps on iOS rose by 170% in the run-up to the Presidential Inauguration.
A new report says that installations of news apps in the run-up to the Presidential election surged by some 170%.
From Sensor Tower:
Sensor Tower data purportedly shows that CNN saw approximately 27,000 installs on January 20, 170% more than the day before. Likewise, News Break and Newsmax saw their installs climb 5% and 14% on the same day respectively.
A similar trend was reportedly spotted on Election Day 2020, from the report:
This surge in 2020 did not match the greater adoption in 2016, which saw CNN climbed to 26 in the App Store charts and Fox news to number 50. The 2017 inauguration also seems to have drawn more news app downloads.
In the U.S. in 2020, News Break was the most popular app, installed an estimated 23.7 million times on iOS and Android collectively. News Break also leads the pack for downloads in January of 2021.
You can read the full report here.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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