iPhone 12 users on UK carrier EE will get a fancy new 'Match Day' AR experience

Ee Football Ar Photo
Ee Football Ar Photo (Image credit: EE)

What you need to know

  • EE has announced a new "immersive sports viewing service" for iPhone 12 owners.
  • They'll be able to enjoy new AR features via the new "Match Day Experience".
  • It'll be inclusive for iPhone 12 customers as part of EE's new and exclusive EE Full Works iPhone Plan.

UK carrier today announced a new augmented reality feature for anyone on its "5G Full Works Plan for iPhone". Match Day Experience will be available exclusively to users of the iPhone 12 family of devices.

With fans currently unable to actually attend live sporting events in the UK, EE and partner BT will be making it easier for people to feel like they're part of the action than ever before.

EE today announced Match Day Experience features on the BT Sport app, which will be inclusive for new customers taking the exclusive Full Works iPhone plan with the new 5G iPhone. Through a set of ground-breaking new BT Sport App features that make the most of the UK's number one 5G network, and optimised for the iPhone 12's functionality, Match Day Experience will provide customers with a revolutionary new way to watch sport.

EE says the features that users can look forward to include support for Dolby Atmos audio, a Stadium Experience, and a new "Watch Together" feature that will let people enjoy their sport in groups, virtually.

  • 360-degree pitch-side viewing so customers feel like they are on the ground, with a seamless experience on 5G
  • 'Watch Together' allowing fans to video chat with friends in a unique split-screen
  • Match Day Live to access team line-ups and stats
  • Stadium Experience for exclusive behind the scenes access with Augmented Reality
  • Dolby Atmos for multi-dimensional audio
  • Manager Mode to add real-time graphics to match coverage augmented on the pitch

Ar Football On Ee

Ar Football On Ee (Image credit: EE)

EE says it will be making full details available on its website once the new iPhones go on sale on October 16.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.