What you need to know
- Apple's new iPhone 12 doesn't come with any headphones.
- That could spur demand for Apple's AirPods and its new Beats Flex.
- A new DigiTimes report says the lack of EarPods will help drive sales of both.
A new report from DigiTimes says Apple's AirPods and new Beats Flex headphones will see increased demand due to the iPhone 12's lack of EarPods.
From the report:
The report says AirPods sales have also been "brisk" and that they were the top-selling true wireless product in Q2 of 2020, taking 35% of the global market share.
Interestingly, the report also claims that "more handset players are likely to follow in Apple's footsteps" to launch new smartphone models without earbuds, which will also benefit TWS vendors.
The report says that true wireless sales usually tail off in the fourth quarter of the year after peaking in the third, but that this year demand remains strong into Q4, driven by demand from people who need earbuds to work from home without interference.
You can check out our Beats Flex Review where we decide whether Apple's latest $50 headphones are worth the money. With a low price tag, W1 chip, and great battery life, there's a lot to get excited about.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9