iPhone 13 to get massive camera and video upgrades, says Bloomberg

Apple Inc.'s next iPhone lineup will get at least three major new camera and video-recording features, which the company is betting will be key enticements to upgrade from earlier models. The new handsets will include a video version of the phone's Portrait mode feature, the ability to record video in a higher-quality format called ProRes, and a new filters-like system that improves the look and colors of photos, according to people familiar with the matter. The camera features are seen as some of the biggest selling points for the iPhone 12's successor, which is expected to go on sale in the next several weeks.

Apple ProRes codecs provide an unparalleled combination of multistream, real-time editing performance, impressive image quality, and reduced storage rates. Apple ProRes codecs take full advantage of multicore processing and feature fast, reduced-resolution decoding modes.All Apple ProRes codecs support all frame sizes (including SD, HD, 2K, 4K, and 5K) at full resolution.

For the new iPhones, Apple plans to add this same technique to video with a feature internally dubbed Cinematic Video. Like with still photos, the iPhone's depth sensor will create the effect and allow users to change the amount of blur after recording. A new ProRes video-recording feature will let iPhone users capture clips in a higher-quality format that gives editors more control during post-production. The format is used by professional video editors in the film industry and isn't normally intended for the mass market in part because of its large file sizes. ProRes will record in either HD and 4K resolutions on the next iPhones.