iPhone 13 to get massive camera and video upgrades, says Bloomberg

iPhone event
iPhone event (Image credit: Apple)

What you need to know

  • Apple's iPhone 13 is likely just weeks away.
  • A new report says the company is going to add ProRes video recording to the new model.
  • It will also debut a video version of Portrait mode and new filters.

A new report says Apple's iPhone 13 will get a massive camera upgrade in the form of ProRes video recording, as well as a new Portrait video feature and a new filters system.

According to Bloomberg:

Apple Inc.'s next iPhone lineup will get at least three major new camera and video-recording features, which the company is betting will be key enticements to upgrade from earlier models. The new handsets will include a video version of the phone's Portrait mode feature, the ability to record video in a higher-quality format called ProRes, and a new filters-like system that improves the look and colors of photos, according to people familiar with the matter. The camera features are seen as some of the biggest selling points for the iPhone 12's successor, which is expected to go on sale in the next several weeks.

Apple's ProRes feature is a high-quality video codec that helps boost editing performance and image quality whilst ensuring video takes up less space, from Apple:

Apple ProRes codecs provide an unparalleled combination of multistream, real-time editing performance, impressive image quality, and reduced storage rates. Apple ProRes codecs take full advantage of multicore processing and feature fast, reduced-resolution decoding modes.All Apple ProRes codecs support all frame sizes (including SD, HD, 2K, 4K, and 5K) at full resolution.

Gurman continues stating Apple is planning "modest upgrades", listing a new A15 chip and smaller notch and a faster refresh rate for its displays. Gurman also noted the next iPhone launch is expected to be virtual. Gurman further explains the new upgrades stating:

For the new iPhones, Apple plans to add this same technique to video with a feature internally dubbed Cinematic Video. Like with still photos, the iPhone's depth sensor will create the effect and allow users to change the amount of blur after recording. A new ProRes video-recording feature will let iPhone users capture clips in a higher-quality format that gives editors more control during post-production. The format is used by professional video editors in the film industry and isn't normally intended for the mass market in part because of its large file sizes. ProRes will record in either HD and 4K resolutions on the next iPhones.

With reported boosts to the camera, a new chip, and 120Hz displays with variable refresh rate for the 'Pro' models, the iPhone 13 looks set to surpass the iPhone 12 as Apple's best iPhone with ease. Rumors indicate an iPhone event and release will take place in September, reverting back to the company's usual cycle after the delay of 2020.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9