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iPhone 13 sees Apple retake second place in smartphone shipments

Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up
Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up (Image credit: Apple)

What you need to know

  • Apple has retaken second place in the smartphone vendor market.
  • Canalys estimates Apple shipped 49.2 million iPhones in Q3.
  • That's up 14% year on year.

A new report says Apple's iPhone 13 helped the company retake second place in the smartphone vendor market.

From Canalys:

Samsung was once again the leading vendor, shipping 69.4 million units for a 21% share. Apple re-took second place with the launch of the iPhone 13, shipping 49.2 million smartphones and growing 14%. Xiaomi took third place, with 44.0 million units and a 14% share, while OPPO and vivo took fourth and fifth, shipping 36.7 million and 34.2 million units respectively.

Canalys' Le Xuan Chiew said the iPhone 13 had a strong start and that Apple "could use the full might of its retail stores to drive sales" unlike last year. He also said that Apple's new best iPhone had a lot of upgrade potential for people with two or three-year-old devices thanks to an improved camera and 5G. The report says Apple also maintained some momentum with wholesale discounts to the iPhone 12. According to Canalys Apple took a 15% share of the 326 million smartphones shipped in Q3.

That leaves Apple second in the tables behind Samsung, which sold 69 million units for a 21% share of the market. Despite this, Canalys says the picture was Android was "less rosy" with shipments overall down 9%.

It comes as Apple announced $83.4 billion in revenue for Q3, up 29% year on year. Cook said that Apple gave up about $6 billion in revenue due to supply constraints caused by COVID and the global chip shortage.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.