What you need to know
- Apple's iPhone market share fell by 17% in Europe during the 2Q of 2019.
- It shipped 6.4 million iPhones during the quarter as oppose to 7.7 million the year before.
- Regardless, the company is still looking good profit-wise as the iPhone XR was in the top five of best shipping phones, a list dominated by affordable devices.
Apple's iPhone market share took a hit in Europe during the year-on-year Q2. According to new Canalys data, Apple's market share fell 17% as it saw competitors like Samsung and Xiaomi grain ground.
Per the report, Apple shipments fell from 7.7 million in Q2 2018 to 6.4 million this year. Picking up the market share was Samsung, who saw its shipments rise from 15.3 million to 18.3 million.
However, more market share doesn't mean more profit for Samsung. Most of the devices it shipped in Europe were mid-range devices. Of its 18.3 million units shipped, over 12 million were part of its A series which offers an affordable price tag with solid specs for consumers.
Apple has never put a big focus on market share. It is already outnumbered by the number of competitors it faces; this is a losing battle for the iPhone market. When it comes to the area it truly values—profit—Apple is still sitting pretty.
The iPhone XR came in fifth place as the best selling device during the quarter with 1.8 million units shipped. That's impressive considering it was the most expensive of the bunch. The top four consisted of the Galaxy A50, Galaxy A40, Xiaomi Redmi Note 7 and Galaxy A20e, all of which cost between $200 and $300 as oppose to the iPhone XR which costs $750.
Apple now stands in third place in European market share behind Samsung and Huawei, but it's likely not worried about this development at all. In fact, it knew this would come up, which is why introducing the iPhone XR continues to pay dividends nearly a year of it was released.
Some expensive cars can't run CarPlay, but this Raspberry Pi 3 can
You can buy some very expensive cars that don't support CarPlay yet, but someone managed to make it work with their Raspberry Pi 3.
What MWC 2020's cancellation means for the tech industry — and you
Amid growing concerns about the threat posed by coronavirus, Mobile World Congress 2020, one of the year's biggest tech events, was cancelled last week. Here's what it means for the industry, vendors, and consumers.
You might soon be able to set default apps on iPhones, iPads, and HomePods
Hell has frozen over. Pigs are flying. And cats and dogs are living together in perfect harmony
Enter the true wireless earbud game for cheap
Contrary to popular belief, AirPods aren’t the only set of true wireless earbuds out there. There are many options available, including many that undercut their price by half and share similar or in some cases better features.
