Buy your iPhone 14 like never before with Apple's brand new retail experience

MacBook with Apple website on-screen
(Image credit: Apple)

Apple has announced a new way for people to buy the iPhone 14 and other models, and they don't even need to leave their homes to do it.

The new 'Shop with a Specialist over Video' feature allows people to buy iPhones via a new video link to real-life Apple Specialists, although 'Shop with a Specialist over Video' is only available to those in the United States at launch. It'll only be offered between 7 am and 7 pm, too.

"With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options," Apple said via press release.

More ways to buy

Apple says that customers will be able to compare features, sizes, and colors while also making sure that they get the best deal via the Apple Trade In program all from the comfort of their own homes.

"During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer," the press release notes. And if people need help outside of the advertised times they'll still be able to contact a specialist via phone or chat 24 hours per day.

While 'Shop with a Specialist over Video' is only going to be available on iPhones, it's possible that Apple will choose to expand beyond that and into Macs, iPads, and Apple Watches in the future. For now, though, the feature is designed to help get people into Apple's best iPhones as easily as possible and without the need to visit an Apple Store to get that personal touch.

People can visit and get help from an Apple Specialist starting today. If you're in the market for a new yellow iPhone 14, maybe take the new shopping experience for a spin for yourself.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.