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Websites overwhelmed by iPhone 14 demand in China

iPhone 14 Plus
(Image credit: Apple)

Apple's iPhone 14 and 14 Pro became available for pre-order on Friday, and reports from China indicate that massive demand overwhelmed online services. 

SCMP (opens in new tab) reports that during the first 24 hours of the iPhone 14 and iPhone 14 Pro's online pre-order availability some 2 million orders were placed through the official Apple Store on JD.com. 

The report claims "a deluge of pre-orders crashed the tech giant’s online services and pushed shipments out five to seven weeks beyond the September 16 launch date" for both of Apple's premium models, the iPhone 14 Pro and 14 Pro Max. 

Hot ticket item

SCMP reports that a "significant portion of the pre-orders" was for the iPhone 14 Pro and 14 Pro Max. More than half were for the iPhone 14 Pro alone, while the Pro Max saw another 800,000. 

That lines up with insight from analyst Ming-Chi Kuo who stated last week that Apple's iPhone 14 Pro made up about 85% of pre-orders in China compared to just 15% for the iPhone 14. The iPhone 14 Plus saw an allocation of less than 5%. 

Consumers took to Weibo to complain that their transactions on Apple's websites were stalling, and others said mini-programs used to buy from authorized resellers "crashed under the weight of high traffic." 

Apple's iPhone 14 and 14 Pro come out this Friday, with deliveries and in-store availability starting on Friday, September 16. The new iPhone 14 Pro features the incredible new Dynamic Island to house the Face ID camera, a new 48MP camera, and a new A16 Bionic chip that Apple says is the most powerful chip ever put in a smartphone. 

Last week Apple also unveiled its new Apple Watch SE, Series 8, Apple Watch Ultra, and its new AirPods Pro

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.