What you need to know
- Jay Blahnik, Apple's senior director of fitness technologies, sat down for a new interview.
- The executive talked about Apple Fitness+, the company's new workout platform launching next week.
In a new interview with WSJ Magazine (via 9to5Mac), Jay Blahnik, Apple's senior director of fitness technologies, talked about the company's upcoming Apple Fitness+ subscription service that launches Monday, December 14.
Apple Fitness+ is Apple's workout platform, similar to that of Peleton and a myriad of other online fitness companies. The service allows you to follow along in a virtual, prerecorded class on your iPhone, iPad, or Apple TV. It also integrates with the Apple Watch, which will display your rings and heart rate on the screen as you exercise.
Blahnik says that, despite an at-home workout product launching in the middle of a global pandemic, that the company has been working on the service for quite some time.
Including the progress you are making from your Apple Watch on the screen during your workout adds a level of experience not found in other services, says Blahnik.
The executive went on to say that the service's integration with Apple Watch and Apple Music was intentional, as more and more people have Apple's wearable and listen to its streaming music service.
Blahnik is also hoping that the service helps you find workouts faster and vary them more often with its "Try Something New" feature.
Apple Fitness+ will launch on Monday, December 14. For those who have purchased the new Apple Watch Series 6 or Apple Watch SE, the service will be free for at least three months. For everyone else, Fitness+ will cost $9.99 per month or, for those who subscribe to one of the Apple One subscription bundles, it is included in the Premier plan.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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