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Juan Paz joins Apple as global head of Latin music business

How to manage your Apple Music subscription
How to manage your Apple Music subscription (Image credit: iMore)

What you need to know

  • Apple has a new head of global Latin music business.
  • Juan Paz is joining Apple Music effective immediately.
  • He will be based in Miami and oversee Apple's global latin business and Latin Music business partnership teams.

Juan Paz has reportedly joined Apple as the new global head of Latin music business at Apple Music.

From Billboard:

Juan Paz Courtesy of Peace Music Management

Juan Paz has been named to the new position of global head of Latin music business at Apple Music, Billboard has confirmed.In his new position, effective immediately, Paz will oversee Apple Music's global Latin business and the Latin music business partnerships teams, working with established and up and coming artists, majors, indies, media partners, creative agencies and other industry players. Paz will be based in Miami, where Apple has been growing its presence.

As the report notes, Paz is an expert in digital music and artist management and has previously worked at Warner Music Group's ADA where he created the distributor's Latin division from scratch, signing multiple artists and labels.

The Colombian has also led digital marketing for Sony. The report says the move signifies Apple's "increasing interest in further growing its Latin business" as it seeks to compete with Spotify, which has a much larger footprint in the region.

The report says Paz will be based in Miami alongside Apple's Latin artist relations head Marissa Lopez Gastelum who moved to the city last month. Apple Music is one of the best iPhone apps for streaming music and can be used across Apple's entire ecosystem of devices, starting from just $4.99/month for the company's voice-only plan.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.