What you need to know
- Lisa Jackson sat down for an interview with Vogue to talk about Apple's environmental plan.
- The executive talked about the company's focus on carbon neutrality and environmental justice.
- She also had some suggestions for businesses that focus on carbon offsets.
Today, Apple unveiled an ambitious plan to become completely carbon neutral by 2030. Lisa Jackson, the company's Vice President of Environment, Policy and Social Initiatives, sat down with Vogue to talk about the plan.
Apple is planning on doing much more than what other companies do to currently offset their carbon impact, which is to purchase carbon offsets. While some companies are criticized for basically "buying their way out" of making meaningful change, Jackson points out that focusing on this alone is also a missed opportunity for a company's bottom line.
Jackson also talks about environmental justice, a topic that is sometimes lost in the environmental conversation but is an important reality to face.
In an effort to support black and brown owned businesses that are focused on building climate change solutions, the company is lending its expertise on supply chain and sales.
You can check out the full interview on Vogue.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.